Matthew Critchley

Matthew Critchley

Portsmouth, United Kingdom
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Pip Jamieson
nancy kouta
Vikki Ross
Matthew Critchley

Matthew Critchley

Portsmouth, United Kingdom
Projects credited in
  • Royal Mail: I Saw This and Thought of You
    Royal Mail: I Saw This and Thought of YouIn the early/mid 1990s, Royal Mail wanted to reinvigorate social mail communication. It saw this as being part of a “balanced doormat” strategy, whereby if people received more mail from friends and family, they’d be more likely to experience anticipation at the post arriving, hence improving response rates for commercially valuable direct mail too. They were however aware that the traditional art of letter writing, and the associated etiquette, was in decline and seen as a hassle and a barri
  • METROPOLITAN, Eurostar's magazine : translation and creation of content for the French version of Eurostar's cultural publication
    METROPOLITAN, Eurostar's magazine : translation and creation of content for the French version of Eurostar's cultural publicationMetropolitan is an international lifestyle magazine for Eurostar travellers, with 966,000 potential readers per month. The magazine is edited in French and English and shares real cultural and human ties. Metropolitan covers trends, tech, fashion, gastronomy, outings, business, culture and stars, across our network.
  • Wickes It's Got Our Name On It
    Wickes It's Got Our Name On It
  • WICKES - IT'S GOT OUR NAME ON IT
    WICKES - IT'S GOT OUR NAME ON ITWe’re proud to have worked with Wickes since the very beginning of the ‘It’s got our name on it' campaign. Over the last six years, we’ve created multiple Brand and ‘Red Pencil Prices’ TV commercials and press, as well as promotional radio, press and digital campaigns.
  • Open Garden Soho for B&Q
    Open Garden Soho for B&Q
  • B&Q Kitchens Brochure
    B&Q Kitchens BrochureAs part of my role for creative agency bluesky, I regularly worked to artwork the brochures of British DIY giant b&Q. Working supplied content I became the 'go-to-guy' within bluesky when it came to the B&Q brand. Each B&Q project involved creating pages to brand guidelines featuring any evolution of style by B&Q for that season whilst also designing bespoke pages for certain product manufacturers when needed. At the end of each project I was also solely responsible for checking all artwork not only for content and accuracy but also that it adhered to brand guidelines. I worked across the whole range of catalogues for B&Q which included Bathrooms, Bedrooms, Kitchens and Joinery.
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