Matthew Parker

Marketing Director

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  • LocationLondon, United Kingdom

About me

 

• Experienced marketing leader with a proven track record in driving customer behaviour • Strong digital, brand and content skills that focus on customer and commercial success • Proven leadership experience, building and developing talent in international teams • At ease in consumer and B2B environments, putting strategy and CRM at the core • Highly analytical and quantitative with business intelligence and research experience • An enabler: constantly seeking to improve operations, processes and relationships

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Communications
  • Excel
  • Photoshop

Work history

Currently

Marketing Director

D&AD

Apr 2013
  • Global responsibility for all aspects of marketing and sales including strategy and planning, brand, digital and traditional campaigns, content, social, telesales, PR, website management, CRM, operations, analytics and research. Leading a team of 10 permanent staff with an additional five contractors. Role reports jointly to the CEO and COO.

2012

Head of Creative & EMEA

Paypal

Nov 2006 - Dec 2012
  • Head of an international organisation of 25, spanning three offices, responsible for overall brand strategy, creative positioning and production, website and mobile experience. Role reports to EMEA CMO. (Previous roles at PayPal) Head of Brand and Marketing Operations, UK and Ireland (Jan 2009 ­ Jan 2012) This role led a London-­based team of 20, responsible for UK brand strategy, creative production, project management, database operations, social media and marketing analytics. Responsibilities cover both B2B and B2C activities. Senior Manager, eBay Marketing (Nov 2006 – Jan 2009) Responsible for growing and managing PayPal’s largest revenue line: launching marketing programmes aimed to increase usage of PayPal on eBay from both buyers and sellers.

2006

Manager & Motors Marketing

Ebay

May 2002 - Sep 2006
  • Spent just over four years at eBay progressing through a number of marketing roles. Contributed towards the company’s massive growth by innovating seller promotions and targeted buyer merchandising before growing the Vehicles category over 200% in one year. (Previous roles at eBay) Seller Marketing Specialist (Jun 2004 – Jan 2005) Direct Marketing Associate (Jun 2002 – Jun 2004)

Education

2003

Semiotics

University of Toronto

Aug 1999 - May 2003
  • Bachelor of Arts (BA), Semiotics and Communication Theory Specialist in Linguistic and Semiotic Anthropology