Matthew Tyrrell

Ecommerce Product Consultant

  • LocationLondon, United Kingdom


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About me


I’m an ecommerce specialist with 8 years experience encompassing digital product management, UX design and development, content strategy and online marketing. With particular interest and expertise in fashion and luxury, I combine creativity with strong analytical and technical ability .



  • Web Development
  • Mobile
  • Multi-platform
  • Websites
  • CSS
  • Design
  • Html
  • Interface Design
  • Production Management
  • Project Management
  • Interactive Design
  • Web Production
  • Photoshop
  • Jquery
  • UX Design

Work history


Ecommerce Product Consultant

Thomas Pink

Nov 2014
  • I work with much-loved LVMH luxury brand Thomas Pink to enhance the user experience of their current site whilst supporting their forthcoming upgrade with a new ecommerce platform.


Ecommerce Product Manager

Lyle Scott

Nov 2010 - Nov 2014
  • Menswear brand Lyle & Scott’s 140 year heritage is a unique blend of luxury fashion, sporting achievement and youth counter-culture. I set the roadmap for Lyle & Scott’s user experience, delivering a best-in-class online presence and quadrupling ecommerce revenue in the process.


Ecommerce Content Manager


Sep 2009 - Nov 2010
  • Customer-obsessed, famously disruptive and ominously ambitious, Amazon is the world’s largest online retailer. Working in partnership with global brands, I used a data-driven approach to optimise the selling potential of everything from USB cables to ukuleles.


Ecommerce Content Editor


Jul 2007 - Sep 2009
  • 125 years, a Bond Street flagship and 3 Royal Warrants; Smythson is a truly British luxury brand. Initially hired as a copywriter, I rapidly became involved in all aspects of the online business including marketing and site optimisation.



Scrum Terminology, Practices and Principles From a Product Manager’s Perspective

Scrum Alliance

Mar 2015 - Mar 2015
  • Certified Scrum Product Owner


Online Publishing

City University London

Aug 2006 - Dec 2009
  • Modules include: User-centred Design, Information Architecture and Web App Development.


English Literature

Reading University

Jan 2002 - Jun 2005