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I’m an ecommerce specialist with 8 years experience encompassing digital product management, UX design and development, content strategy and online marketing. With particular interest and expertise in fashion and luxury, I combine creativity with strong analytical and technical ability .
I work with much-loved LVMH luxury brand Thomas Pink to enhance the user experience of their current site whilst supporting their forthcoming upgrade with a new ecommerce platform.
Menswear brand Lyle & Scott’s 140 year heritage is a unique blend of luxury fashion, sporting achievement and youth counter-culture. I set the roadmap for Lyle & Scott’s user experience, delivering a best-in-class online presence and quadrupling ecommerce revenue in the process.
Customer-obsessed, famously disruptive and ominously ambitious, Amazon is the world’s largest online retailer. Working in partnership with global brands, I used a data-driven approach to optimise the selling potential of everything from USB cables to ukuleles.
125 years, a Bond Street flagship and 3 Royal Warrants; Smythson is a truly British luxury brand. Initially hired as a copywriter, I rapidly became involved in all aspects of the online business including marketing and site optimisation.
Certified Scrum Product Owner
Modules include: User-centred Design, Information Architecture and Web App Development.