About me
A business analyst with a digital and marketing focus who specialises in providing actionable insight and recommendations that influences corporate strategy. Working with stakeholders at all levels of business to develop and answer business questions rather than simply providing reports or generating data. Knowledge of Adobe Analytics, Adobe DTM, Google Analytics, Webtrends, SQL and MicroStrategy in addition to the usual MS Office products. Nine years of experience as an analyst with seven of those years in the digital field.
Work history
Senior Digital Web AnalystTribal Worldwide London
London, United KingdomFreelance
• Working with both internal and external stakeholders and across a range of clients to generate actionable insight that is used to drive changes in website performance
• Providing analysis and recommendations that cover the full spectrum of tasks from BAU reporting and ad-hoc requests to deliverables that cover major marketing campaigns
• Increasing the automation of lower-value reporting to free up time to be spent on generating more useful business analysis
• Helping to define goals and KPIs that align to 2018 strategy but also provide an additional layer of insight beyond the top-line health check style of monitoring
Project Lead - AnalyticsPublicis Sapient
- London, United KingdomFreelance
• Employed as the analytics product owner on a digital transformation project for a major high-street bank aimed to improve the customer experience of online banking
• Responsible for ensuring the end-to-end analytics process is met within an Agile working model that allows for efficient data collection and therefore production of actionable insight
• Working closely with internal SMEs to ensure the definition of KPIs that align to the broader bank goals, a comprehensive data capture process and a robust plan for testing & learning
• Developing a comprehensive set of Tableau dashboards that report the key data metrics to product owners whilst freeing up analytics resource to focus on providing relevant insight
+ Show more
Skills
- Adobe Analytics
- Google Analytics
- Omniture
- Microsoft Office