Projects credited in
- Grant's Whisky social strategy and contentThe brief Help Grant's Whisky use social media to target male millennials in emerging markets. The response We created a social strategy that built on Grant's Whisky's new brand identity - defining their voice, creative territories and 12-month content plan. My part in the project - Defining the brand's social strategy - Developing a creative platform that would underpin all social activity - Creating a 12-month content plan including always-on posts, awareness and recruitment campaigns, plus UGC engagement campaigns - Concepting all elements of the content plan - Writing content across Twitter, Facebook and Instagram - Working closely with the client on day-to-day executions and long-term planning - Collaborating with inter-agency teams on multi-channel projects Key results - The user base grew by 22% - The consumer demographic shifted significantly towards our target audience - Our content had record numbers of likes and shares Always-on social content Content created around four key conversation pillars: brand, product, lifestyle and UGC.