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I possess a variety of creative skills and general business understanding within different industries and I believe my skills could be highly utilised in any marketing environment. I am looking to establish myself within a challenging team environment with a demanding workload where I can also flourish individually and accommodate my varied skills. I am eager to learn whilst also developing my current knowledge base.
In February of 2015, the Director left the company (Finmore) and asked if I would join him to start a new asset finance brokerage. I accepted and became part of a new start-up. This role required a bit more than what I was previously employed to do, but I jumped to the challenge. Continuing on from my previous role of building the vehicle-leasing department for this new company the role required I do the following: 1. Build a yearly marketing plan 2. Deign a website at a budget of £100 (www.rathstonesleasing.co.uk) 3. Continue to build a database of clients and potential clients 4. A referral structure 5. Copywriting 6. Branding 7. Social Media 8. Marketing strategies 9. Email marketing 10. Analytics (Basic understanding) 11. Addition technology launches that could help 12. SEO (Basic understanding)
Upon completion of my BSc degree, I was head hunted by the Director of an asset finance brokerage based in the south of England. The role was to learn the process and compliance aspects within the finance industry and to further assist the company on marketing campaigns and strategies combined with sales of vehicle leasing. The vehicle leasing was a new finance product for the company and I was tasked with the goal of growing the vehicle-leasing department with guidance from the director. My role on a daily basis was the following: 1. Build an email database, and format an email campaign using mail chimp 2. Assist on sales phone calls for referrals looking to lease vehicles. 3. Understand the underwriting process 4. Building a reliable brand 5. Business networking 6. Social media coordination 7. A yearly marketing plan 8. Email marketing
Due to a reshuffle, the owner asked if I would move back to the partner club, as the trade has slowly started to decline. As I was now part of the senior management team, we all agreed it was best to focus on the prime income generator and let the partner bar close. Around this time the trade in the town started to decline and venues prices dropped. I was set in charge of maintaining the venues staff and monitoring the new promotion staff supervisor and social media coordinator. My nightly duties were as follows: 1. Reporting to Managing director on promotion staff activities and strategies. 2. Keep check of Security change overs 3. Bar staffs needs and break times 4. Nightly promotions and social media content 5. Audiences wants and demands of the night 6. Cashing and P&L’s 7. Stock checks on occasion
Another year of employment had passed while studying University and further developing skills in the creative industries. By this point I had started to focus my studies on Marketing, as I become ever more passionate about learning more on this fascinating industry. The owner wanted to expand in the town centre as a strategic plan to use as leverage over alcohol trade prices in the town, as well as the desire to improve the clientele partaking in the town centre. I was trusted with the project and became the venue manager due to my study within guerrilla marketing and my desire to further expand upon the theories with practical experience. My day-to-day roles required the following. 1. P & L spread sheets 2. Stock check and purchase 3. Venue maintenance 4. Events 5. Social media production and management 6. Promotions and staff training 7. Licensing
A year into working for After Dark within the promotion team, I was promoted to maintaining their social media sites, predominantly ‘’Facebook”. The core objective was to demonstrate a consistent engagement focus from the club for wants and demands of the audience. I would regularly put together the following: 1. Social media campaigns with a viral focus result. Usually share, like and share, or sometimes tag friends 2. Polls on event ideas 3. Happy birthday messages with a free gift package (The birthday boy or girl would have to bring a set amount of friends in order to keep the reserved booth) 4. We would run games from time to time 5. Comical posts relevant to a current social topic
I started University in 2011 and very quickly found myself desiring to work and further develop my personal skill set. A contact I had made, during my exploring of the town I had just moved to, he was working for a new nightclub that had opened in the centre. He arranged an interview and for a trial shift on the street promotion team, and I quickly found myself excelling at the role. As I have been employed in retail since I was 14, talking to customers and building a sales technique which was both engaging and charming. I soon found myself being promoted to the team’s supervisor. The role required myself to learn new techniques, train staff members and to generally keep a strategic plan in place. This would require the following to be monitored: 1. Promotion staff’s positioning on the strip 2. Team members partnering up to boost moral or enthusiasm 3. Checking on competition deals and monitoring their positions 4. Re organising based on competitor venues closing
Creative industry theories and techniques combined with business studies.