Mátyás Czél

Art director

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About me

 

If you refer to my CV you will see that I have a strong academic background in the arts. Some companies may find this strange and something difficult to deal with but this does not mean I have a lack of professional experience. I undertook an internship during my undergraduate degree at the advertising firm DDB in Budapest. As a part of the team of innovations I was able to develop ideas, client presentations and visual briefs. I worked with companies such as Telekom, McDonalds and Budapest Bank to develop new solutions in advertising for the digital age. I was also involved in international conversations by winning a scholarship to the Willem de Koonig Academy Rotterdam, which allowed me to curate my own installation at a well-known exhibition of media-arts: the Dutch Electronic Arts Festival. I started my first postgraduate degree with scholarship of the Balassi Institute Hungary, who sponsored me to spend 3 months in Melbourne, Australia. I held presentations during this work for new communication-design students at the Academy of Design Australia. Gaining experience in art and design projects has allowed me to think on a broader spectrum to use new tools in my professional work. Beside my postgraduate thesis work (The new era of creative agencies in the digital age), I founded a startup, a “pop-up creative agency” which made it possible for me to challenge myself as a team leader and creative director. During this time I gained experience and confidence in working with clients and designers through this outsourcing model I set up, however I still felt I was missing something. After a successful Art Directors Club Portfolio Night in Budapest, I received an invitation from POSSIBLE Budapest to work on a tender for Telekom as an Art director which was immensely inspiring for me. Returning to visual communication made me realise that managing business teared me away from the craft, which I loved so much and which I was still keen to learn more. I applied for the Graphic Communication Design Master’s course at Central Saint Martins and got accepted. Now I am here, in London, to continue my learning and design for the future.

Skills

 

  • Photoshop
  • Illustrator
  • Indesign
  • Premier
  • Adobe After Effects
  • 1. Branding Identity

Work history

2016

Art Director

POSSIBLE

Jun 2016 - Jul 2016
  • Budapest, Hungary
  • Freelance
  • I took apart of OKEGO’s (POSSIBLE Budapest) tender for Telekom and T-Systems as an art-director. I was working with copywriters.

2012

Art Director

DDB

Sep 2012 - Dec 2012
  • Budapest, Hungary
  • Internship