I'm a creative and organized Marketing Manager with a recent MBA and seven years of experience helping companies achieve goals through strategic solutions development, meticulous project execution and world-class customer service. I possess global experience, with fluency in English, Spanish and French. Skilled in effective marketing and business development communications, business partnership development, team building and mentoring. Passionate about delivering marketing programs to the highest professional standards. Possesses outstanding communication and interpersonal skills; an authentic, values-led leader and influential strategist with a great eye for detail. Equipped with the ability to develop, lead and work as part of high performing teams in highly pressurised environments.
- Accountable for the development and implementation of high-impact marketing, branding and growth strategies in full alignment with business objectives - Conducting comprehensive market research and analysis across multinational operations, with a focus on developing engaging promotions and maintaining competitive edge - Skilfully introducing new social media and e-marketing strategies to enhance the company’s communication efforts and market presence - Achieving business and personal objectives through strong leadership, outstanding service and in-depth product knowledge - Developing and delivering branding and reputation building strategies, deploying key marketing skills to execute sustained promotion of services - Promoting an environment of continual improvement via the optimisation of existing policies / procedures - Applying exceptional interpersonal and communication skills to build positive relationships at all levels, with clients, internal teams, senior management, key stakeholders and external partners Key Achievements • Proactively identifying new market opportunities in Canada; researched and compared consumer behaviour and purchasing factors in the South Korean and Canadian markets, ultimately leading to the company’s decision to concentrate on the Canadian market • Developing mutually beneficial business partnerships with clients in Canada; thereby enabling continued growth for the company • Successfully implementing Requirement Analysis to strengthen the positioning strategy of the brand, products and services • Constructing a detailed business strategy and pragmatic marketing plan that was largely adopted by the company following review and agreement from senior management • Personally selected to develop a network of national and global contacts following a major restructure, encompassing key partners, retailers, press, competitors and official bodies
- Winning, leading and delivering a portfolio of projects / programmes on both a local and national level, focused on social needs and underpinning economic, social and territorial cohesion - Dealing with all aspects of programme delivery, from the initial tendering and project scoping stages, through to budget management, scheduling and project execution - Swiftly troubleshooting any issues or conflicts, working in close liaison with businesses, Government bodies, clients and contractors Key Achievements • Improving project turnover rates by 20% within two years of joining the organisation and maintaining this improvement going forward • Identifying and realising Information Systems cost savings of 40% through changing the telecommunications service provider and modifying the network elements and end-user services • Leading the successful design and implementation of numerous training projects to deliver enhanced planning, budgeting and cost control skills and thereby underpin the achievement of business goals • Steering a change process through the introduction of a performance management process, better training and greater employee engagement, generating improved communication and a quality culture • Emerging as a standout client relations leader, focused on inviting customer feedback, strengthening relationships and relentlessly working to improve student success rates
- Managing all aspects of the training and development function, including accountability for overseeing daily operations, staffing, new business development, policy development and process improvement - Directly contributing to the recruitment and selection of high calibre, senior medical professionals in addition to delivering a range of quality business, medical and social language training Key Achievements • Deputising as Country Manager for an extended period and successfully establishing a new branch of the firm in the French market
MBA graduate emphasis was on Project Management and Business Management. Courses included but were not limited to the following: International Marketing, Project Management Modules, Management Information System, Behavioral Management, Managerial Accounting, Financial Accounting, Corporate Finance, Strategy, Business Law.