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Highly experienced Account Manager with the ability to work under pressure to meet client deadlines. Exceptional communication skills with client’s, team members and stakeholders. Focused in leading teams to outstanding achievements through customer service and project delivery. Extensive knowledge of experiential marketing, shopper marketing, brand managing and event planning.
Accounts Managed: Microsoft/ Nokia, Unilever, Diageo Brands - Smirnoff, Johnnie Walker, Baileys and Gordon’s, Coca Cola, Google, GE (General Electric), Winston (JTI), Gallo Wines and Heineken. Key Duties • Participated in strategic planning and coordinated the implementation of tactical projects that helped Microsoft and Heineken Brands actualize business objectives. • Managed the 5M-10M GBP Billings of Heineken and Microsoft Account at the Agency. • Generated a sizeable amount of BTL proposals and budget to clients. • Managed and controlled marketing communication projects and the team (over 20) that implemented the plans in accordance with financial targets. • Compiled and shared competitor activity report with regards to client’s brands. • Develop concepts, strategy and execution framework for the year long national campaigns. • Managed and sustained liaison with clients. • Supervised overall project elements and ensured compliance with Brand marketing Code. • Supported the execution of brands such as Microsoft, stipulated in the portfolio plan such as New Product Launches, Product Development, Trade and Consumer Promotions etc., ensured on time and full implementation/delivery of communication/merchandising materials for agreed programs. • Developed and managed Direct Marketing Expense and the Departmental Opex. • Developed and executed Marketing Programs and Promotions that generated incremental volume and market share. Additional role: Business Development and Sponsorship • Planning and preparing presentations of EXP’s company profile. • Communicating new product developments to prospective clients. • Evaluated corporate sponsorship opportunities and worked with sales team to craft presentations that communicated and aligned brand value proposition with those of potential partners. • Following up new business opportunities and setting up meetings. • Responsible for the management of the sponsorship, promotions unit and liaised with the Group team, in order to harness all activities to fit corporate objectives. • Developed and managed promotions. • Developed capacity to work in a high pressure environment and ability to adopt roles depending on the needs at the time, e.g. working on projects with staff from different department in order achieve corporate objectives. • Created and implemented strategies to position and strengthen products at the street level. • Prepared Monthly and Quarterly Group Budget. • Prepared the Yearly Marketing Activity Plan. • Writing reports and providing management with feedback. • Coordinated and ensured that corporate brand was well represented at all sponsored events. Selected Achievement’s • Strategically planned and executed The Heineken Magnum bottle launch (on and off trade) • Increased sales for awareness for Gallo ‘Ruby Red’ product launch (on and off trade) • Increased brand engagement and project managed events for Japan Tobacco International • Brand managed and implementation of “The Transition of Nokia to Microsoft campaign” • Increased brand awareness with the Diageo Smirnoff Nightlife Festival/Activation
Account Managed: Nokia, Unilever, Coke Cola, Diageo Brands - Smirnoff, Johnnie Walker, Baileys and Gordon’s, GE (General Electric) and Heineken Key Duties • Developed communication strategy, creative programs and design concepts that meet the business objectives of the organization and that advance the brand strategy. • Manage multiple projects by visualizing materials from concept through completion. • Liaising with clients and maintaining existing relationship. • Lead creative sessions in order for projects to kick start. • Establish creative direction for the campaign. • Work with the account team, strategy team, and copywriters to develop concepts and present to management. • Work with internal teams to generate ideas for pitching and proposals. • Provide quality control over concepts, projects and production.