Max Cannon

Max Cannon

Design DirectorLondon, United Kingdom
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Connections
Pip Jamieson
Paul Mellor
Alexa Kerr
Max Cannon

Max Cannon

Design DirectorLondon, United Kingdom
Projects credited in
  • Proceive. Crave the best.
    Proceive. Crave the best.How do you convince Mums to try your pregnancy supplement? Background Proceive is growing fast, putting them in direct competition with the biggest Goliath in the category; Pregnacare. Proceive is a vastly superior product, but they don’t have 30 years of history and huge incumbent status. Insight Mums are never more in tune with what their body needs, than when they are pregnant. Our idea Crave the best for your baby.
  • AMP Athletic. Silence your little voice.
    AMP Athletic. Silence your little voice.How do you get thousands of affluent Maryleboner’s to take notice of a gym? Background Since opening their doors AMP Athletic had grown steadily through referrals and word-of-mouth. But they knew that to really grow they needed to grab the opportunity with both hands. Insight Most people want to be fitter. But instead of hitting the gym 3 times a week, they find all sorts of excuses for not getting off their arse. Idea With AMP Athletic, you can silence that little voice in your head.
  • CTEK. New-fashioned Refuelling.
    CTEK. New-fashioned Refuelling.The public always like things that feel familiar, and with electric cars, refuelling has now gone full circle. Like when a horse was left outside the Inn / Pub / Medieval Discotheque. New fashioned refuelling. It worked back then, and it works now. More inbound sales enquiries than CTEK have ever had. And it coincided with CTEK floating on the Swedish stock market!
  • Mango Bikes. Swipe Right.
    Mango Bikes. Swipe Right.Mango Bikes continue to break the mould of what is expected from a bike brand. Taking on the huge Goliath bike brands of the world, to carve out their niche and sell shed-loads of bikes. Colourful, memorable and bold. This campaign reminds us of the Howard Gossage quote; "Nobody reads advertising. They read what interests them, and sometimes it's an Ad". Amen to that!
  • Proceive. Try.
    Proceive. Try.Conception and pregnancy are both part of the same journey. But are often viewed by the public as separate chapters. Interestingly the same sound can mean two different things that are connected. "Try" and "Tri" From 'the birds and the bees', to bump, and baby.
  • GoCardless. Bigger Boat.
    GoCardless. Bigger Boat.Failed payments aren’t often the first thing on a companies ‘to-do’ list. Huge enterprises take thousands of customer payments a day. A lot of them fail, costing millions. But how do you get the companies top-brass to think about it? You’ve got smack them in the face and sow the seed so they can’t miss it. It’s B2B, but the rules of engagement are the same. Fame: Thousands of campaign landing page visits, CTR’s, social engagement and shed-loads of inbound sales enquiries.
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Skills
  • Graphic Design
  • Directing
  • UX Design
  • UI Design
  • Adobe Premiere Pro
  • Motion Graphics
  • Video Editing
  • Branding Identity
  • Art Direction
  • Producing