Max Cannon Design Director | The Dots

Max Cannon

Design DirectorLondon, United Kingdom
+ Info



Max Cannon

Design DirectorLondon, United Kingdom
Projects credited in
  • GoCardless. Bigger Boat.Failed payments aren’t often the first thing on a companies ‘to-do’ list. Huge enterprises take thousands of customer payments a day. A lot of them fail, costing millions. But how do you get the companies top-brass to think about it? You’ve got smack them in the face and sow the seed so they can’t miss it. It’s B2B, but the rules of engagement are the same. Fame: Thousands of campaign landing page visits, CTR’s, social engagement and shed-loads of inbound sales enquiries.
  • Canopy. Goes Fresh.How do you get renters to think positively about their rent? We’d been working with Canopy for a while, creating Ad campaigns and making them famous. Things were growing, the work was driving customer sign ups but something was missing. A killer brand to talk one-to-one and make people feel special. Cue a rebrand. Talking to the public with empathy and realism, but doing it with some va-va-voom. Fresh, vibrant and real. Fame: More renters, more downloads and crucially… more traction.
  • Mango Bikes. Commuticise.How do you convince a non-cyclist to buy your bike for commuting? We’ve been making Mango famous for nearly a year. Built on rock solid foundations, we’re able to be tactical. In Summer 2020, when swathes of the UK were searching for a bike to commute on we put Mango at the top of that list. Talking to the public with a twinkle in the eye. And the website crashed under the weight of traffic. Simple, timely and effective. Fame: More bikes sold than they can handle. And if in doubt… crash the s
  • Canopy. Nuffin'.How do you get renters to realise their rent each month does nothing for their credit score? “Rent is dead money”. The thing is, it doesn’t have to be. We flipped the perspective, zeroing in on their frustrations, using quirky colloquialisms to show they can get more bang for their buck. Commuters photographing Ads is always a good sign, and London’ers were posting these all over their instagram. Fame: 98% increase in app downloads in the first 6 weeks.
  • Bionic. Battling the headwinds of business. (TVC).How do you make a business owner think about their energy, broadband and insurance? Energy, insurance and broadband isn’t the first thing on a business owners ‘to-do’ list. To make them sit up in the middle of Coronation Street you’ve got to show them you understand their pain. It often feels like they’re battling headwinds everyday, so we made it simple, honest and in-your-face. Fame: Bionic on the telly for the first time and the phones haven’t stopped ringing.
  • Mango Bikes. Don't Judge.How do you convince someone who isn’t really ‘into cycling’ to buy a bike? We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes are up due to demand. But now Mango now have a cult following. Fame: 152% increase in website traffic.
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  • Graphic Design
  • Directing
  • UX Design
  • UI Design
  • Adobe Premiere Pro
  • Motion Graphics
  • Video Editing
  • Branding Identity
  • Art Direction
  • Producing