Hi, my name’s Max 👋
Over the past decade and a half, I’ve built a career creating high-quality content that drives engagement and results.
I started out in Broadcast Journalism, working in radio and even producing podcasts as far back as 2008. From there, I transitioned into the world of B2B content management and creation.
Here’s what I’ve gotten pretty good at along the way:
- Crafting content strategies that deliver measurable results, whether it’s boosting engagement rates, increasing leads, or elevating brand visibility.
- Managing and scaling teams to drive impactful marketing campaigns. I’ve built teams, but I’ve also been the last marketer standing. Both experiences taught me resilience and resourcefulness.
- Writing and producing all kinds of content, from eBooks and whitepapers to SEO blogs and sales collateral.
- Creating video and podcast content, whether it’s shooting live event interviews or launching podcast series with thousands of weekly listeners.
- Driving social media engagement with innovative strategies and compelling visuals.
- Collaborating with research firms, analysts, and clients to produce insightful, industry-leading content.
- Jumping into new industries like AI, cybersecurity, L&D, and HR and figuring them out fast.
I’m creative, quick to adapt, and always looking to produce content that connects with audiences.
Oh, and I have a Corgi named Delfie, so my dog pic game is pretty strong.
Let’s connect and chat about all things content marketing!
Work history
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Content Marketing ManagerLearnerbly
- London, United KingdomFull Time
- Launched two eBooks and collaborated with a research company to create a benchmark whitepaper, establishing thought leadership in the L&D space.
- Generated 431 new target contacts through strategic content marketing initiatives.
- Revamped the company website to better cater to enterprise clients, resulting in:
+54% session engagement rate
120% increase in average engagement time
19.93% reduction in bounce rate
29% increase in demo requests from target personas.
- Created 20 SEO-focused blogs tailored to the gaming and tech industries, driving organic traffic growth.
- Designed and executed marketing strategy, booth design, collateral, and panel topics for Transform in Las Vegas, including conducting numerous video interviews.
- Organized a Transform chapter event in London with leading L&D experts, boosting brand visibility and industry engagement.
- Launched optimized email campaigns, achieving:
1,117 conversions in a single campaign through strategic segmentation.
A 6% increase in user activation over Q4.
-Delivered email campaigns with click-through rates of up to 22.86%, significantly outperforming industry benchmarks.
- Created and distributed resource kits for platform admins, resulting in 2,503 admin visits across six kits.
- Produced and launched a video series breaking down popular content in short-form video format across socials.
- Supported new product feature launches with compelling content and messaging.
- Partnered with the GTM team to enhance marketplace branding and drive engagement, aligning with strategic business objectives.
Note: Adapted to sustain operations and deliver impactful results as the sole marketing team member from April 2024, following the removal of all sales functions. Pivoted to support Client Success and Marketplace teams while maintaining essential marketing activities. The role and department were made redundant in February 2025.
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Content Marketing ManagerCultureAI
- Manchester, United KingdomFull Time
- Initiated the content and marketing function from ground zero as the inaugural hire in the
marketing team.
- Implemented writing guidelines and established a content management system through
Notion.
- Authored over 50 blogs, technical integration documents, and service definition documents.
- Launched a successful webinar series with a 60% attendance rate.
- Enhanced digital visibility, evidenced by 823 SERP features, 1,200 backlinks, and 10,000
clicks on LinkedIn content.
- Produced multiple client case studies, newsletters, and video series.
- Collaborated with Forrester and lead analysts to produce content and partnered with
prospects for guest content generation to bolster sales.
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Skills
- Content Strategy
- Content Marketing
- Video Production
- Podcast Production
- Hosting
- Interviewing
- Marketing
- Copywriting
- Presenting
- Strategic Marketing
Education
Awards
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