An experienced, media-savvy scribbler and all round bright spark seeking a permanent role as a Mid-weight copywriter or as part of a creative team. I come fully kitted out with an extensive understanding of both production and script based work as well as copywriting and creative development. Recently devised and written both long and short form copy alongside Studio La-Plage, R/GA, ME Brand Marketing and iPop Digital.
Projects
- DIGITAL COPYWRITER (FREELANCE) - GuerlainOne of Paris’ top perfumeries was about to launch a new fragrance in partnership with one of the world’s most famous female faces (name redacted due to NDA). - Built a predominantly email and mailer based 2 step digital campaign. - Adopting Guerlain’s in-house style, I created copy for two newsletters. The first was the tease. The second, the reveal. - Although simple in its approach, the brand demanded that the language be both refined and elegant as well as translatable into French.
- LEAD COPYWRITER & SEO CONTENT STRATEGIST (FREELANCE) - Addison LeeChosen to step in as Lead Copywriter for Addison Lee’s first rebrand in over 40 years. My role was to develop and implement concepts and copy, as well as a clear SEO and content strategy to help redefine their brand in an increasingly modern marketplace. - Wrote all copy for the new website and built an enormous database of SEO boosting ‘guide pages’ to areas Addison Lee operated in across London, the UK and internationally. - Directed a team of junior copywriters to help create pages and over
- SENIOR COPYWRITER & CREATIVE (FREELANCE) - Umbrella BrewingApproached directly by this exciting new London based brewery, I was tasked with creating a stylishly succinct voice for a brand who wanted to say as much about their product in fewest possible words. Umbrella were about to launch an alcoholic ginger beer that needed to make an immediate impact on an already ‘craft’ and ‘artisan’ heavy market. - Worked alongside both the brew-master and the CEO to create a voice that felt honest and at ease in an increasingly saturated market. - Developed content for both the website and the bottle’s labelling. - Working alongside a design team, we built a brand that was identifiable through a number of different media. Including a radio station, and a variety of musically inspired labels for the beer that evoked a real sense of who the brewery behind it were. - Since its launch, the beer has gone from strength to strength. Already being stocked in over 20 different London locations including some of the capital’s finest bars.
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Work history
Copywriter
London, United KingdomFreelance
An independent copywriting shop set up by yours truly to attend the lyrical needs of the many. Industry sector experience includes creative development, digital marketing and SEO content for the following (including blue-chip clients): Student & Graduate recruitment, Taxi and Private Car Hire sector, Food and Drink, Nightlife & Events, Boutique Cosmetics. Strong experience with multi-national companies that need copy translated into other languages in a creative and engaging manner.
Skills
- Brand Copywriting
- Ad Copywriting
- Conceptual Copywriting
- Content Copywriting
- Script Writing
- Script Editing
Education
(hons) Applied Photography, Film T.V
- Leeds, United Kingdom