About me
I'm a London-based brand consultant and strategist specialising in lifestyle industries and organisations.
For over 13 years, I have provided strategic support to retail, hospitality, fashion, drinks and luxury businesses, helping them to establish and grow across international markets.
In combining strategic thinking, research, narrative and future forecasting, I build robust plans that clarify an organisation’s forward movement in ways that achieve both commercial goals and wider equity.
My practice has been applied to both single client projects and wider organisational planning. This has seen me work on a variety of briefs, from mixed-use development positioning and hotel experience creation, to e-commerce strategy and new product development.
Work history
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Strategy DirectorFreelance
London, United KingdomFreelance
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Senior DirectorSCB Partners
- London, United KingdomFull Time
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Skills
- Marketing PR
- Branding
- Editing
- Presenting
- Brand Strategy
- Marketing Strategy
- Problem Solving
- Strategic Planning
- Consumer Behavior
- Strategy
- Trend Analysis
- Content Strategy
- Ethnography
- Trend Forecasting and Research
- Strategy and Insight
Education
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Bachelor of Arts (BA) Nottingham University
Nottingham, United Kingdom