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Maximilian Aboudara
Available

Maximilian Aboudara

Head of Marketing & E-CommerceMelbourne, Australia
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Pip Jamieson
Aries Moross
Nelly Ben Hayoun- Stépanian (she/ they)
Maximilian Aboudara
Available

Maximilian Aboudara

Head of Marketing & E-CommerceMelbourne, Australia
Professions
  • Digital Marketing Executive
  • Marketing Analyst
  • Brand Manager
LevelMid Level
AvailabilityFreelance, Full-time
About me
Raised in Melbourne, Australia. 1. Research 2. Prototype 3. Feedback 4. Design 5. Feedback 6. Polish 7. Return to step 1.
QuestionsProjectsExperienceTeam
Projects
  • Digitised Selectlok Print Catalogue
    Digitised Selectlok Print CatalogueSelectlok customers were using a catalogue that was 5 years old! Some of the files used to create that catalogue were available but after being passed from agency to agency to agency many graphical components, product images and content was either missing, corrupted, outdated or no longer stocked. It was time to bring the catalogue into the 2020s! This meant removing old products, cleaning up the layout, taking new product photos, adding new products and improving legibility. To really bring
  • Product Feature Icons
    Product Feature IconsA series of product feature icons to be used across product ranges. Each icon is an SVG allowing it to be recreated online and resized without losing any quality.
  • Selectlok Midnight V3 & Midnight Mini V3 Whale Tail Style Handles Product Photos
    Selectlok Midnight V3 & Midnight Mini V3 Whale Tail Style Handles Product PhotosSelectlok's new range of Midnight V3 and Midnight Mini V3 handles required a range of product photos to be used in marketing materials and share with customers. This includes stylistic photos, e-commerce photos and feature photos. Some photos were also used in mockups for customers showing how we can customise the handles with their logos.
  • Selectlok Quick Reference Guides
    Selectlok Quick Reference GuidesAs part of a marketing and sales strategy to arm our sales team with marketing materials, I introduced a regular Sales Pack. This sales pack included a variety of printed materials for the sales team and our customers. Part of this Sales Pack are the QRG (Quick Reference Guides). These QRG come in several types, including Internal (pricing included for sales team, these do not have sales reps names and numbers on them to make them easily distinguishable), External (a guide of commonly sold item
  • Selectlok Corporate Art
    Selectlok Corporate ArtA series of canvas art that creates a bright interesting environment for the Selectlok office. 2 different art styles create two different spaces.
  • Selectlok Branding EDM banners
    Selectlok Branding EDM bannersA series of banner images used in EDM campaigns. These use a consistent colour theme that matches the Selectlok logo and features products that were highlighted in the EDM campaign.
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Work history
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    Head of Marketing & E-commerceSelectlok Australia
    Melbourne, AustraliaFull Time
    • Revamping Selectlok's website on the Shopify framework making it a retail and wholesale platform • Integrating the Shopify e-commerce channel into Microsoft Dynamics 365 BC • Enacting pricing reform across the product range to ensure consistent and market relevant pricing causing some product ranges to 3x profits • Bringing Selectlok from $0 of e-commerce sales to over $30,000p/m of retail sales within 6 months • Creating a marketing schedule of EDMs, internal print materials and external print materials • Maintaining a consistent brand language across print and digital media • Creating a social media strategy • Writing ad copy and managing Google Ads, Google Analytics • Using Klaviyo EDM software to make drip campaigns • Developing training documentation for utilising Microsoft Dynamics 365 Business Central as a CRM
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    Digital Marketing ManagerProject Respect
    Melbourne, AustraliaFreelance
    • Redesigning the website with the goals of aligning Project Respect’s need for increased donors with users’ expectations in regards to information and design. • Conducting user research to determine what functionality of the current website is working and what needs to be redesigned. • Creating a donation flow that reduces the amount of pain points. • Working closely with the fundraising strategist to bring their campaigns to the fore of the digital designs. • Prototyping designs that will encourage user sign-up and donation. • Bringing those designs to fruition using html, css and liquid within the NationBuilder CMS. • End goal to increase user sign-up and retention by 50% and donations by 20% whilst also making it more accessible to those seeking the non-profit’s help.
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Skills
  • Adobe After Effects
  • Adobe XD
  • Adobe Photoshop
  • Adobe Illustrator
  • Html Coding
  • CSS
Education
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    Bachelor of Arts - Design & InteractivitySwinburne University of Technology
     - Melbourne, Australia