Maxwell McBride Peterson

Maxwell McBride Peterson

Strategy Director & Co-FounderLondon, United Kingdom
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Jaki Jo Hannan
Maxwell McBride Peterson

Maxwell McBride Peterson

Strategy Director & Co-FounderLondon, United Kingdom
Work history
    Freelance Brand Consultant
    Click to edit position descriptionCurrently conducting brand strategy, brand architecture, creative ideation, cultural and trend analysis for a number of clients, both in-house and agency side. Clients cover a wide range of industries and verticals including developing the brand strategy for a new cultural center in the Middle East, defining the tone of voice for a historic British airline and creating a comprehensive brand strategy, platform and calendar for a innovative organic skincare brand from Sweden. Most projects involve a mix of marketing and content planning, creative collaborations and structural brand innovation. Regularly working on RFP’s and new business acquisition for international advertising and marketing companies as well as leading cultural and trend analysis, cultural research, product and service planning.
    Futures Consultant
     - 
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Skills
  • Advertising
  • Events
  • Advertising Agency
  • Creative Agency
  • Digital Agency
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Innovation and Business Improvement
  • Strategy and Planning
  • Ideas Development
  • Innovation Strategy
Education
    MA Fashion and Luxury Brand Management
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    Bachelor of Journalism
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