Maxwell McBride Peterson

Senior Cultural Strategist

  • LocationLondon, United Kingdom



  • Advertising
  • Events
  • Advertising Agency
  • Creative Agency
  • Digital Agency
  • Marketing Strategy
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Innovation and Business Improvement
  • Strategy and Planning
  • Ideas Development
  • Innovation Strategy

Work history


Freelance Brand Consultant

MMP Brand Consulting

Jul 2015
  • Click to edit position descriptionCurrently conducting brand strategy, brand architecture, creative ideation, cultural and trend analysis for a number of clients, both in-house and agency side. Clients cover a wide range of industries and verticals including developing the brand strategy for a new cultural center in the Middle East, defining the tone of voice for a historic British airline and creating a comprehensive brand strategy, platform and calendar for a innovative organic skincare brand from Sweden. Most projects involve a mix of marketing and content planning, creative collaborations and structural brand innovation. Regularly working on RFP’s and new business acquisition for international advertising and marketing companies as well as leading cultural and trend analysis, cultural research, product and service planning.


Senior Cultural Strategist

Sparks Honey

Jan 2015 - Jul 2015


Futures Consultant

The Future Laboratory

May 2016 - Jan 2015



Not Just A Label

Jan 2012 - May 2013


Account Manager

Crispin Porter Bogusky

Jan 2011 - May 2012



MA Fashion and Luxury Brand Management

Istituto Marangoni

Jan 2012 - May 2013


    Bachelor of Journalism

    Carleton University

    Aug 2005 - Jun 2009