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Click to edit position descriptionCurrently conducting brand strategy, brand architecture, creative ideation, cultural and trend analysis for a number of clients, both in-house and agency side. Clients cover a wide range of industries and verticals including developing the brand strategy for a new cultural center in the Middle East, defining the tone of voice for a historic British airline and creating a comprehensive brand strategy, platform and calendar for a innovative organic skincare brand from Sweden. Most projects involve a mix of marketing and content planning, creative collaborations and structural brand innovation. Regularly working on RFP’s and new business acquisition for international advertising and marketing companies as well as leading cultural and trend analysis, cultural research, product and service planning.