Mayda Bakri
Available

Mayda Bakri

Digital Project ManagerParis, France
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Mayda Bakri
Available

Mayda Bakri

Digital Project ManagerParis, France
About me
Hello there, My name is Mayda (that is pronounced 'my-dah' by the way). I've just relocated to my hometown, Paris, after 10 brilliant years in buzzing London. I'm on the hunt for a new role in the Paris area (freelance or perm), so feel free to reach out if you'd like us to work together. I am a Digital Transformation Project Manager. I help global brands with their digitalisation efforts. My background is in digital content production, project management and on-page SEO. My expertise lies in managing digital roll outs for international companies. I enjoy working with different teams and agencies across multiple countries to deliver optimised and localised brand websites. Did I mention that I am also a budding fashion and beauty photographer? Check out my portfolio. Whether you're a brand or a model, please contact me if you'd like to discuss a project or get new images for your portfolio.
Projects
  • Digital Production - Botanica by Air Wick x WWF
    Digital Production - Botanica by Air Wick x WWFBotanica by Air Wick and WWF are teaming up to #BringNatureBack. I project managed the delivery of the brand purpose content on the Air Wick UK website and the integration of the Free Wildflower Seeds competition form on Adobe Experience Manager with the precious help of the Brand team and our agencies.
  • Hogarth Worldwide - Multilingual SEO Project Management
    Hogarth Worldwide - Multilingual SEO Project ManagementFrom February 2017 to May 2018, I have project managed multiple multilingual SEO projects for global brands with the help of a network of freelance SEO experts. Here are some of the SEO projects we delivered.
  • Lysol - Brand.com Rollout in Europe
    Lysol - Brand.com Rollout in EuropeWith Covid-19, cleaning and disinfection are at the forefront of people's minds. I was hired by RB to project manage the roll out of their Brand.com sites on Adobe Experience Manager (AEM) across Europe for Lysol.
  • TheBodyShop.com - Digital Content Production
    TheBodyShop.com - Digital Content ProductionThe Body Shop is one of Britain's beloved beauty brands. In 2020, TBS had redesigned its eCommerce website and revamped its imagery and tone of voice in the process. We had 6 months to produce and deliver 155,000 words in British English, complete with SEO optimisation, for our key eCom landing pages and our new Body & Soul blog with the support of content production agency, Spring Studios. The master website is being localised and rolled out to 10+ markets (France, Netherlands, Spain, Germa
  • AEM Website Migration & Localisation for Unilever
    AEM Website Migration & Localisation for UnileverProject manage the website build, localisation and launch of international Brand.com websites for Unilever's Home Care brands (Cif, Domestos, etc.)
  • Website Content Migration & Optimisation for Budget
    Website Content Migration & Optimisation for BudgetI helped the Digital Customer Experience team update, optimise and migrate the content of their French-speaking sites to a new CMS, Magnolia. Work done for Budget in Belgium, Luxembourg and Switzerland. Content editing, translation, optimisation and publishing. Metadata optimisation. URL redirect mapping.
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Work history
    S
    S
    Digital Project ManagerSaint-Gobain
    Courbevoie, FranceFull Time
    R
    R
    Digital Project Manager - EuropeReckitt Benckiser
     - London, United KingdomFreelance
    Digital transformation project: roll out of 10+ Brand.com and CRM integration (Salesforce Marketing Cloud) for Hygiene brands (Lysol, Air Wick and Finish) across Europe. • Project manage the localisation, PIM/DAM integration, UAT and deployment of 10+ sites on Adobe Experience Manager (AEM). • Project manage the content production of the Botanica by Air Wick x WWF partnership and implementation of the CRM campaign in the UK. • Manage the localisation, development and deployment of the Lysol newsletter sign-up form, across Europe. • Create and maintain the Brand.com localisation kit for each brand. • Create the production plan for each site; lead the project meetings and arrange CMS training sessions. Support local teams throughout hypercare. TOOLS Adobe Experience Manager (AEM) / Jira / Salsify (PIM) / SalesForce Marketing Cloud
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Skills
  • French
  • Content Management
  • Web Editing
  • Account Management
  • SEO
  • Google Search Console
  • Digital Marketing
  • Project Management
  • Web Production
  • Fashion Photography
Education
    General Assembly logo
    General Assembly logo
    Product ManagementGeneral Assembly
     - London, United Kingdom
    1-week accelerated course
    U
    U
    MA in Digital Project ManagementUniversité Paris-Est Marne-la-Vallée (UPEM),
     - 77420 Champs-sur-Marne, France
    MA in Digital Project Management
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