Hello there, My name is Mayda (that is pronounced 'my-dah' by the way). I've just relocated to my hometown, Paris, after 10 brilliant years in buzzing London. I'm on the hunt for a new role in the Paris area (freelance or perm), so feel free to reach out if you'd like us to work together. I am a Digital Transformation Project Manager. I help global brands with their digitalisation efforts. My background is in digital content production, project management and on-page SEO. My expertise lies in managing digital roll outs for international companies. I enjoy working with different teams and agencies across multiple countries to deliver optimised and localised brand websites. Did I mention that I am also a budding fashion and beauty photographer? Check out my portfolio. Whether you're a brand or a model, please contact me if you'd like to discuss a project or get new images for your portfolio.
- Digital Production - Botanica by Air Wick x WWFBotanica by Air Wick and WWF are teaming up to #BringNatureBack. I project managed the delivery of the brand purpose content on the Air Wick UK website and the integration of the Free Wildflower Seeds competition form on Adobe Experience Manager with the precious help of the Brand team and our agencies.
- TheBodyShop.com - Digital Content ProductionThe Body Shop is one of Britain's beloved beauty brands. In 2020, TBS had redesigned its eCommerce website and revamped its imagery and tone of voice in the process. We had 6 months to produce and deliver 155,000 words in British English, complete with SEO optimisation, for our key eCom landing pages and our new Body & Soul blog with the support of content production agency, Spring Studios. The master website is being localised and rolled out to 10+ markets (France, Netherlands, Spain, Germa
- Website Content Migration & Optimisation for BudgetI helped the Digital Customer Experience team update, optimise and migrate the content of their French-speaking sites to a new CMS, Magnolia. Work done for Budget in Belgium, Luxembourg and Switzerland. Content editing, translation, optimisation and publishing. Metadata optimisation. URL redirect mapping.
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Digital Project Manager - EuropeReckitt Benckiser
- London, United KingdomFreelance
Digital transformation project: roll out of 10+ Brand.com and CRM integration (Salesforce Marketing Cloud) for Hygiene brands (Lysol, Air Wick and Finish) across Europe. • Project manage the localisation, PIM/DAM integration, UAT and deployment of 10+ sites on Adobe Experience Manager (AEM). • Project manage the content production of the Botanica by Air Wick x WWF partnership and implementation of the CRM campaign in the UK. • Manage the localisation, development and deployment of the Lysol newsletter sign-up form, across Europe. • Create and maintain the Brand.com localisation kit for each brand. • Create the production plan for each site; lead the project meetings and arrange CMS training sessions. Support local teams throughout hypercare. TOOLS Adobe Experience Manager (AEM) / Jira / Salsify (PIM) / SalesForce Marketing Cloud
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- Content Management
- Web Editing
- Account Management
- Google Search Console
- Digital Marketing
- Project Management
- Web Production
- Fashion Photography