About me

Hi, my name is Mayda (my-dah). I'm a Paris native but a Londoner at heart. I am a Digital Transformation Project Manager. I help global brands with their digitalisation efforts. My background is in digital content production, project management and on-page SEO. My expertise lies in managing website rollouts for international business, working across multiple countries and stakeholders, to deliver optimised and localised websites. Did I mention that I am a budding fashion and beauty photographer? Check out my website for my portfolio.

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Projects

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  TheBodyShop.com - Digital Content ProductionThe Body Shop is one of Britain's beloved beauty brands. In 2020, TBS had redesigned its eCommerce website and revamped its imagery and tone of voice in the process. We had 6 months to produce and deliver 155,000 words in British English, complete with SEO optimisation, for our key eCom landing pages and our new Body & Soul blog with the support of content production agency, Spring Studios. The master website is being localised and rolled out to 10+ markets (France, Netherlands, Spain, Germa
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  AEM Website Migration & Localisation for UnileverProject manage the website build, localisation and launch of international Brand.com websites for Unilever's Home Care brands (Cif, Domestos, etc.)
• Website Content Migration & Optimisation for BudgetI helped the Digital Customer Experience team update, optimise and migrate the content of their French-speaking sites to a new CMS, Magnolia. Work done for Budget in Belgium, Luxembourg and Switzerland. Content editing, translation, optimisation and publishing. Metadata optimisation. URL redirect mapping.
• EN>FR translation - PPC ad copy & landing pageWish your pup could be your travel companion? PetsPyjamas helps holidaymakers go on pet-friendly getaways. I helped them with their first ever French PPC campaign. In addition, I have translated the landing page of the campaign from English to French.
• Ecommerce SEO - English copywritingAdding useful and unique content to your category pages is a great way to drive organic traffic to your eCommerce site. Click to browse my English copywriting work for British online retailer PetsPyjamas.com.
• Transcreation - Brand taglineI've adapted Obrigado's brand tagline into French as this Brazilian brand introduced its coconut water to the European market with the launch of a multilingual site.

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Work history

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Digital Project Manager - EuropeReckitt Benckiser
Jun 2020London, United KingdomFreelance
I project manage the localisation and rollout to Adobe Experience Manager (AEM) of Brand.com sites for the Hygiene division of RB. I deliver website migration projects for brands like Lysol, Air Wick and Finish across key European markets.
Global Web Content ManagerThe Body Shop
Dec 2019 - May 2020London, United KingdomFull Time
I joined The Body Shop at a pivotal time for the company. My role is to help deliver an ambitious digital content production and website migration project. I am responsible for the content production of 155k words across our Editorial (blog) and eCommerce landing pages (category pages, top performing product pages, product listing pages). I've audited and defined the editorial content rejuvenation scope for the web migration. Working with the UX, Digital Product and Digital Content teams, I've also helped create new website design templates for our Editorial pages. I own the copy review and copy approval workflow - collating and cascading feedback from Legal, R&D and Regulatory onto our content production agency.

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Skills

• French
• Content Management
• Web Editing
• Account Management
• SEO
• Google Search Console
• Digital Marketing
• Project Management
• Web Production
• Fashion Photography

Education

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Master's degree: Digital Project ManagementUniversité Paris-Est Marne-la-Vallée (UPEM),
Sep 2009 - Sep 201177420 Marne-la-Vallée, France
MA in Digital Project Management