Mayda Bakri

Mayda Bakri

Product ManagerParis, France
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Mayda Bakri

Mayda Bakri

Product ManagerParis, France
About me
Hi, my name is Mayda and I’m an eCommerce Product Manager. I worked in London for 10 years before moving back to France in 2021 and pivoting into Product Management. I started my career as Web Content Manager and then transitioned to Digital Project Manager for companies in the FMCG (Unilever, Reckitt) and beauty industries (The Body Shop). I’ve always been keen on working on digital projects with an international outlook. This is how I got to manage SEO projets, website build & global roll outs, and multilingual content production. I love working on digital transformation projects and use my expertise to solve user experience problems. Thanks to my versatile profile, I’m able to join multicultural and cross-functional teams to identify and address UX and digital needs.
  • - Sample Overlay UX/UI Redesign - Sample Overlay UX/UI RedesignIn 2022, I joined the Global UX team of prestige beauty brand Clarins. I oversaw the product delivery of our new Sample Overlay. What is it? Customers can get free product samples with every order on In the cart page, users can trigger an overlay that lets them choose their free samples before checking out. In February 2023, we rolled out the new UX/UI of the Sample Overlay across 30+ countries. We addressed the user experience issues to make it easier for users to browse, filter a
  • Digital Production - Botanica by Air Wick x WWF
    Digital Production - Botanica by Air Wick x WWFBotanica by Air Wick and WWF are teaming up to #BringNatureBack. I project managed the delivery of the brand purpose content on the Air Wick UK website and the integration of the Free Wildflower Seeds competition form on Adobe Experience Manager with the precious help of the Brand team and our agencies.
  • Hogarth Worldwide - Multilingual SEO Project Management
    Hogarth Worldwide - Multilingual SEO Project ManagementFrom February 2017 to May 2018, I have project managed multiple multilingual SEO projects for global brands with the help of a network of freelance SEO experts. Here are some of the SEO projects we delivered.
  • Lysol - Rollout in Europe
    Lysol - Rollout in EuropeWith Covid-19, cleaning and disinfection are at the forefront of people's minds. I was hired by RB to project manage the roll out of their sites on Adobe Experience Manager (AEM) across Europe for Lysol.
  • - Digital Content Production - Digital Content ProductionThe Body Shop is one of Britain's beloved beauty brands. In 2020, TBS had redesigned its eCommerce website and revamped its imagery and tone of voice in the process. We had 6 months to produce and deliver 155,000 words in British English, complete with SEO optimisation, for our key eCom landing pages and our new Body & Soul blog with the support of content production agency, Spring Studios. The master website is being localised and rolled out to 10+ markets (France, Netherlands, Spain, Germa
  • AEM Website Migration & Localisation for Unilever
    AEM Website Migration & Localisation for UnileverProject manage the website build, localisation and launch of international websites for Unilever's Home Care brands (Cif, Domestos, etc.)
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Work history
    Digital Roadmap Project ManagerClarins
    Paris, FranceFull Time
    I manage UX/UI redesign projects for within the Global Digital Customer Experience division. My missions involve implementing new features, rolling out our Design System and launching Clarins websites in new countries. I deliver website evolutions and features that help improve user experience across our numerous touchpoints.
    Digital Project ManagerSaint-Gobain
     - Courbevoie, FranceFull Time
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  • French
  • Content Management
  • Web Editing
  • Account Management
  • SEO
  • Google Search Console
  • Digital Marketing
  • Project Management
  • Web Production
  • Fashion Photography
    General Assembly logo
    General Assembly logo
    Product ManagementGeneral Assembly
     - London, United Kingdom
    1-week accelerated course
    MA in Digital Project ManagementUniversité Paris-Est Marne-la-Vallée (UPEM),
     - 77420 Champs-sur-Marne, France
    MA in Digital Project Management
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