Mayda Bakri

Working across Home Care brands within the Digital Transformation team, I support the roll out of the Digital 2.0 programme. As a Digital Project Manager, I overview the website build, localisation and migration to the Adobe Experience Manager (AEM) CMS for multiple brands in various languages and countries. My day-to-day job involves agile project planning and liaising with local markets, Global Brand Managers, our Digital Marketing Services teams and third-party agencies (digital, content, transcreation, SEO) to deliver optimised and multilingual websites on time in full.

Migrate content from the old CMS to the new platform for the French-speaking Budget websites in Belgium, Switzerland and Luxembourg. Review, write, translate, proofread and edit content. Optimise the content and metadata for SEO (on-page). Review and test websites in UAT (links, navigation, content, forms, etc.) prior to launch.

I manage international SEO campaigns for blue chip companies from client request to delivery. Our multilingual search marketing expertise spans across keyword research, keyword mapping and metadata generation, ad copy localisation, competitor analysis.

I write and adapt marketing copy from English to French for global fashion and lifestyle clients. I helped international brands with the transcreation of marketing messages (brand tagline, storytelling) and the translation of commercial content (product descriptions, websites).

Manage the critical path, product upload and weekly product launches. Own the CMS administration and train junior team members. Support the execution of and report on online trading and marketing campaigns. Perform keyword research, competitor analysis. Update the keyword ranking tracker. Work with Copywriter to create unique eCommerce SEO copy for category page headers. Perform daily site walks to report any bugs to Tech. Suggest new features.