Mayur Odedra
Available

Mayur Odedra

Senior Account ExecutiveLeicester, United Kingdom
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Mayur Odedra
Available

Mayur Odedra

Senior Account ExecutiveLeicester, United Kingdom
About me
Hi there! I'm Mayur, a recent graduate holding a First Class Honours in BSc Business and International Relations, with an integrated placement year. I have one year's marketing experience within an international web-based company and experience working in China at a mobile phone games development company. I am interested in all things digital, technology & culture related in marketing and communications.
Projects
  • E-mail Automation Project
    E-mail Automation Project At TopCashback I managed a project which automates email production, enabling more communication opportunities and revenue-growth with zero increase in resource. The task at hand was to use the company’s in-house software, to create a HTML template that automates emails. Using my initiative, I learnt the details of HTML coding through online tutorials and collaborated with our IT department to add HTML replacers to the template. As a result, I was able to successfully carry out this project
Work history
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    Mobile Game Operations & Marketing InternWestbund Game
     - Chengdu, ChinaInternship
    As part of the British Council's Generation UK - China: Autumn Language and Internship Programme, I have completed my internship at Westbund Game, a mobile phone games development company. Key Contributions: Public Relations: Drafted PR articles to inform the gaming community on the release of ’Tap Tap Heroes’. Content Localisation: Worked on translation of game content such as character names, map names and the overall story line for western audiences. Carried out proofreading and copy-writing for various sections of the game. Produced written content about the game for the Google Play Store. Market Research: Researched app logos, artwork styles & the user interface of similar games to provide feedback to the design team. Tested game-play for bugs and came up with ideas to improve existing game-play such as clearer written content. Campaign Briefing: Contributed to the creative direction of the video marketing by creating a storyboard and selecting scenes of game-play to best highlight key aspects of the game.
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    Marketing Executive (Industrial Placement)TopCashback
     - Stafford, United KingdomInternship
    Project Management: Managed an email automation project which reduces the email scheduling process by 30 mins and enables more communication opportunities with zero increase in resource. Email Marketing: Produced and delivered email campaigns as per the marketing calendar and client requirements. On a regular week, was responsible for 6 to 8 marketing campaigns. Business Development: Built relationships with multiple departments such as Design and Sales across our 5 offices (3 UK Offices, US Office & Indian Office) to secure brand placements. Design Management: Overseen sign off process from retail clients for images used on emails. Post Campaign Analysis: Reported on key email KPI’s such as Open Rates, CTR’s, Deliverability & Email contribution to transactions. Optimisation: Continuously tested and applied learnings from post campaign analysis to future campaigns. International Marketing: Collaborated with our international offices to ensure an aligned representation of brand promotions across all our websites.
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Skills
  • Email Campaign
  • Email Communications
  • Brand Campaigns
  • Public Relations
  • Project Management
  • Sales
  • Market Research
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Google Analytics
Education
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    International Exchange Student - Studying Mandarin Chinese Southwestern University of Finance & Economics
    Chengdu, China
    Selected as 1 of 30 participants to take part in the British Council’s funded Generation UK-China: Language and Internship Programme. Studied beginners Mandarin and successfully passed the Mandarin Chinese HSK1 exam.
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    First Class Honours in BSc Business & International Relations Aston University
     - Birmingham, United Kingdom
    Key Modules: International Marketing, Marketing Management & IT in Business. Activities: IBM Mentoring Programme & Brand Ambassador @ The Economist. Honours: First Class Honours & finished in Top 10% of Aston Business School undergraduates.
Awards
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    Beta Gamma Sigma Aston University
    Recognised for academic excellence & awarded a lifetime membership to the Beta Gamma Sigma Society for finishing in the top 10% of all Aston Business School undergraduate students. Beta Gamma Sigma is the international honour society serving business programs accredited by AACSB International (The Association to Advance Collegiate Schools of Business). Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.