Mayya Serafini
Available

Mayya Serafini

Strategist, Marketing & Art Specialist, Project ManagerLondon, United Kingdom
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Nicole Chui
Mayya Serafini
Available

Mayya Serafini

Strategist, Marketing & Art Specialist, Project ManagerLondon, United Kingdom
About me
I am passionate about brand and creative content development. As a highly motivated marketing professional with hands-on experience in brand and strategic planning of advertising campaigns, both offline and digital, I am ready to lead and work diligently on multiple projects, all while following both company and my own quality standards in delivering the best results.
Projects
  • Tele2 Commercial for Business Data
    Tele2 Commercial for Business Data
Work history
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    Strategic Planner & Creative Studio ManagerLibertex Group
     - MontenegroFull Time
    As key liaising organiser within the in-house creative agency, my role includes working as a Creative Strategic Planner, a Research Developer for worldwide financial markets (CySec, CIS, LatAm, Asia) as well as an Creative Studio Manager of cross-functional tasks delivering final creative products according to the needs of stakeholders in offline and digital channels. -Developed and supervised the paid acquisition campaigns lifecycle (planning, production and performance) of the in-house creative agency - Creative Studio. -Managed Creative Studios’ projects and workflow with cross-functional (Product, Translation, Legal, Sales, Product and Data Science) teams. -Developed and established a structured form of the creative brief within the Creative Studio, involving inner stakeholders (SEM, SEO, SMM, Affiliates, Media, PR & Sponsorship teams) to follow the briefing process. -Held a proven track record of creating digital strategies and delivering ad campaigns for various countries and brands. -Conducted market research, competitive analysis and insights development for worldwide financial markets (CySec, CIS, LatAm, Asia). -Supervised concepts, copy, and designs to align them with the brief. End-to-end management of advertising campaigns across OOH, print and PR -Tracked and managed creative projects progress via Slack, Notion, Jira.
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    Creative StrategistFreelance
     - RussiaFreelance
    -Managed and successfully contributed to strategic planning, creative briefings and market researches for up to 5 projects per month. -Provided a tender-winning advertising strategy campaign. -Executed market research and competitive analysis for brands like Coca-Cola, Google, Nivea, Tele2, Castorama. -Developed creative briefs and shared them with teams in an informative and inspirational way.
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Skills
  • Marketing
  • Strategic Planning
  • Art Management
  • Marketing Strategy
  • Administration
  • Team Coordination
  • Project Leader
  • Research
  • Traffic Management
  • Creative Briefing
Education
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    S
    Master of ArtsSotheby's Institute of Art
     - London, United Kingdom
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    N
    Bachelor in advertising and PRNational Research University - Higher School of Econmics
     - Moscow, Russia