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Meera Rao

UX Designer

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About me

I enjoy building things that have strong foundations. Things that are solid, well structured, methodical, and durable. I find great joy in a deliberate design process - the interviews, the notes, the drawing of proper hand sketches, the tearing up of prototypes-with-wrong-assumptions, the wireframes, the testing and the feedback that eventually leads to a well-crafted product that I know someone will enjoy. I love assymmetry and quirkiness. I am drawn to visual elements that appear slightly off-centre but feel just right as part of a larger tapestry. Many design portfolios often contain the finished result, the beautiful screens at the end of a design process. In my portfolio, you’ll find that my case studies often talk about the process that led to the outcome. When I’m not designing, I’m a junkie of pointless pop-culture information. I read a lot, I watch a lot of Netflix, I read the weekend newspaper end to end. I love history and period dramas. My journey into UX design (from a very different past life in financial services) began with an online store inspired by my kids, selling sustainable kids T-shirts, that I continue to run.

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  • Wireframing
  • Visual Design
  • Sketching
  • Problem Solving
  • Analysis
  • Digital Prototyping
  • Communication
  • User Research

Work history


UX Designer (client project at General assembly)


Nov 2017 - Dec 2017
  • London, United Kingdom
  • Freelance
  • As part of a 2.5 week client design sprint at General Assembly, we worked with a fintech company Chippin, who needed a simpler and more intuitive way to enable their customers to share the cost of an online purchase with friends & family. I facilitated the team’s design sprint and led the user research and project coordination. Using agile UX methodology that encompassed contextual user testing and interviews, rapid paper prototyping and usability testing, digital wireframing and visual design, we built and delivered a final high-fidelity design prototype. We received strong endorsement of our designs and UX process from Chippin’s CEO, COO and CTO, and our design is now on its way to being implemented.


UX Designer

General Assembly

Sep 2017 - Dec 2017
  • London, United Kingdom
  • Full Time
  • 10-week full-time immersive course covering the UX design process through a fast-paced, structured program delivered by experienced industry professionals. Centred on the delivery of team and individual UX projects using UX design tools and methods. Mobile App for Knight Frank - Concept Project - 2 week team design sprint - I led the project coordination and digital wireframing process to create a high-fidelity mobile app prototype for estate agents Knight Frank to improve the new rental process. - Followed lean UX principles, carried out user and competitive research, prioritised app features and worked through multiple design iterations and usability tests. Tools used included Sketch, Marvel and Invision. Responsive Website for "Edge Sporting Goods" - Concept Project - 2 week individual design sprint - Designed a new e-commerce website for an independent sports store Edge Sporting Goods based on lean UX principles, offering an intuitive navigation system and online shopping experience. - Following detailed user and competitive research, I built the website’s information architecture, user journeys and flows and then moved to a phase of rapid ideation, prototyping and testing using tools like Omnigraffle, Sketch and Invision. Mobile App for "Friend City" - Concept Project - 2 week individual design sprint - Designed a new mobile app to connect a user to new friends in the city, allowing them to add preferences and interests, view matches and reach out to potential friends. It also enabled the user to easily chat with people and use the location functionality to arrange for convenient places to meet. - The focus for this project was user research, prototyping and visual design using Sketch, Marvel and Invision.


Global Pricing Manager

american express

Sep 2013 - Apr 2017
  • London, United Kingdom
  • Full Time
  • - Responsible for custom deal structuring to drive merchant negotiations, with a focus on AmEx EMEA's biggest client segments (airlines, hotels, car rentals) - Led delivery of key merchant pricing consulting projects for AmEx's bank partners in Belgium, Switzerland, Middle East, Poland, Slovakia. Analysed business trends, local acquisition goals and local regulations to provide data-led recommendations on pricing efficiency and revenue management strategy. - Led a cross-functional project to improve merchant loyalty, revenue and NPS, by identifying & analysing a range of client KPIs to create a toolkit for sales teams to articulate AmEx's value to merchants. Built internal buy-in across a range of teams and stakeholders, including marketing, client managers and senior management.


Financial Analyst

Barclays Wealth

Mar 2006 - Apr 2009
  • London, United Kingdom
  • Full Time
  • - Developed analyses on wealth products for senior management, to facilitate product decisions and changes - Responsible for finance approvals for new products



Jul 2000 - May 2002
  • India


Bachelor of Commerce

Bangalore University

Jun 1996 - Apr 1999
  • India