About me
I'm a marketer with 3 years of experience in challenging fast-paced environments. Analytical yet creative minded, I'm proficient at building strategies and designing products based on data and behavioural research. My experience in the educational and humanitarian sectors has helped me develop leadership, interpersonal and communication skills and confirmed my interest in meaningful missions.
Work history
Head of Marketing
- London, United KingdomFull Time
Folio is a fintech startup building a money savings app
My tasks:
• Market & Behavioural Economics research to build brand positioning and product strategy
• Acquisition and retention through advertising, lead nurturing, social media, content and email marketing based on data analysis
• Product growth: app prototyping and features roadmap
• Design of promotional material
Marketing Manager
- London, United KingdomFull Time
CaseHub is a legal startup building class action lawsuits
My tasks:
• Branding and website content
• Social Media marketing
• Content creation (articles, videos, infographics)
• Digital advertising (designing, targeting, budgeting of adverts) for various national campaigns
• R&D support
• Design and A/B testing of landing pages for acquisition optimisation
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Skills
- Design
- Branding
- Consumer Behaviour
- Business Strategy
- Digital Advertising
- Product Development
- Marketing Consulting
- Email Marketing
- Project Management
- Data Analysis
Education
Brand Promotions and Strategy MBA courses
- New Orleans, United States
University exchange - GPA 3.89/4
Master of Science in Management
- Paris, France
ESSEC is AACSB and EQUIS accredited. MA GPA 15/20. Specialisation in Consumer Behaviour, Marketing Management, and Creative Industries Management • "Global Manager in Asia" - 3 month program in Singapore
Awards
Laureate (3rd Prize)
In France, the Concours Général is the most prestigious academic competition held every year between students of Première (11th grade) and Terminale (12th and final grade) in almost all subjects taught in both general, technological and professional high schools. Students who show great ability in one field are selected to participate by their teachers and their school principal.