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I've been working in the fashion industry for six years, currently I am based in London as a freelance designer for lables based both here and in LA. Prior to that I spent five years as a senior textile designer in both print and embroidery, developing all artwork by hand for high-end Australian womenswear designer Megan Park. In this role, I developed print and embroidery for all Megan Park categories that had to satisfy a range of markets wholesaling in both the Northern/Southern hemispheres and also retail in Australia. Though creating a collection of textiles that is cohesive, strong and fashion forward has its challenges, I feel that I execute this well as I'm a highly creative individual with an analytical mind and I love the logistics side of business. I worked in a small team which allowed me to be diverse within my role which required a range both creative and practical skills. A large portion of my workload was managing and planning the sampling process from the initial concept through to production. I also spent approximately three months of the year abroad to design and oversee the embroidery development and sampling. I'm currently looking for an opportunity to extend my experience and feel that I have the right amount of drive, determination, flair to bring to a role within the industry.
I am currently working in a freelance capacity for designer based in London and LA, developing new print and print concepts for designers.
Developing new print concepts and artwork for the upcoming collections, working closely with the creative director to bring new life to the print.
- Solely responsible for the development of digital and screen print artwork across all Megan Park collections; two annual mainline ready to wear and one resort. - Development of the concept and direction of the print for the upcoming collection taking into consideration the requirements of all wholesale regions in both the southern and northern hemispheres and also Australian retail and wholesale. - Personally generate all artwork required for each print including both digital and hand illustrations across a variety of mediums, ensuring that the correct balance of print is achieved to create a rounded collection that satisfies all requirements. - Development of placement prints specific to particular shapes, including the initial concept for these prints. - Ensure each print is set up in perfect repeat and print ready. Manage all print files and handover with factories in India and sign off of strike offs. - Research and development of a range of embroidery concepts for both day and evening - Travelling to India four times annually to personally work alongside embroiderers developing all embroideries for each collection. This process involves sourcing all components to potentially work with whilst there, developing artworks either by hand or computer to work embroideries onto and often working in an organic fashion creating swatches as ideas are spurred. - Work alongside Megan and shape designer to decide on appropriate print/fabrication/embroidery for each silhouette to create a rounded and complete collection considering price and market. - Develop all embroidered jewellery, clutches, and wraps. - Manage all aspects of the sampling process and liaise with factories alongside the fashion designer. - Work with production manager to ensure all samples are signed off.
- Developed print for Spring Summer 2010 that was featured on the cover of Vogue Australia July 2009 edition
Majoring in Print - below see brief course description This is the only Australian degree in this field and benchmarks against the leading institutes globally -innovative and speculative textile design ideas and concepts -textile design related to surface pattern (print) -textile design related to constructed textiles (knit and weave) -creative projects resulting in a professional portfolio -depth of research for proposed design opportunities -industry-related projects with external companies. Through engaging studio based and interactive classes you will also develop communication, business and computer-aided textile design, knowledge and capabilities.