About me
An interior designer focused on experiences that resonate. Sustainability and design with purpose are core to my practice. Following a successful career in advertising, I completed an MA in Interior Design, graduating with distinction.
I have 10 years of client facing experience as an art director and graphic designer within advertising and design agencies in both London and Melbourne.
Projects
- Something's Got To Give Modern women are expected to do, and have, it all. Our lives have changed dramatically in a generation, and yet despite our progress we must still grapple with outdated expectations: Do you think he’ll propose? So you can’t cook? I bet you’d look pretty if you smiled. You don’t want kids? Why are you getting so emotional? It's just a job title, why does it matter? You look tired. The juxtaposition of clean modern fashion set against a vivid retro blue kitchen exemplifies the challenges we face
Work history
Senior Art DirectorM&C Saatchi
London, United KingdomFull Time
Art DirectorM&C Saatchi
- London, United KingdomFull Time
As an art director at The Royals I was in a position that allowed me to conceptualise, produce and execute campaigns. The Royals is an integrated creative/advertising agency who produce creative but strategically led ideas. My role was broad, and required working across all channels. A large part of my position was focused on the execution of campaigns through photography or video shoots. This entailed casting and directing talent in pre-production and on location. Post-production involved detailed editing notes, video editing directive, and graphic layouts for campaigns and
marketing collateral.
The Royals is a very hands on agency, which sometimes required re-touching and designing layouts independently, but also directing specialist re-touchers when required and overseeing
junior designers and interns. This also furthered my expertise in the Adobe CC suite. Presenting concepts and campaign development to internal creative leadership and external clients was frequently required. This has allowed me to develop clear and articulate presentation skills.
Juggling multiple clients and projects at one time was part of my day-to-day at The Royals. Working under pressure is when I thrive; I throw myself into producing the best creative solution no matter the situation. This includes managing client expectations and concepting and executing to a defined budget.
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Skills
- Fashion
- Advertising
- Film
- Print Design
- Art Direction
- Typography
- Design
- Illustrator
- Indesign
- Photoshop
- Photography
- Keynote
- Graphic Layout
- Web Mobile Design
Education
M
M
Visual Communication DesignMassey University
- Wellington, New Zealand
Design, typography, advertising, film, marketing & photography
Master of Arts Interior DesignLondon Metropolitan University
- London, United Kingdom