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Crafting communication is an art. It’s how we deliver messages, from small everyday nuances to BIG important life changing information. I believe creative is most successful when it strikes a chord with its audience, connecting and resonating. This is why I do what I do. I’m a Designer + Art Director combo driven by the storytelling journey and its visual hook. Originally from New Zealand, I’ve worked in Melbourne and am now exploring Europe with a London base. I’m currently at M&C Saatchi where I can be found working on communications aimed at challenging the behaviours and beliefs of the British population. Fashion, colour and photography are my major interests, I lose my mind for a beautifully saturated sunset full of moody clouds, or a simple sexy gradient in the sky. Don’t be surprised if you see me dripping head to toe in pastel blue or dancing around the agency to Toto’s Africa, or any of MJs legendary tunes.Locked Pro Plan feature
Working across art direction & design, our aim at M&C Saatchi is challenging the behaviours and beliefs of the British population, through the Office for Counter Extremism HMG. This role has seen me work on national campaigns, brand design and major website UX / UI design. National campaigns aim to connect with vulnerable people along with strategic and communications support for charities that work in this domain.
Freelance is a way to tackle creative projects and drive my own creative direction development. This has a large focus on new brand development; logos, art direction, collateral and guidelines. Bespoke typographic wedding designs and many event invitations is also part of my repertoire. Other projects have included fashion art direction including concept, production design, and beauty/wardrobe styling. Also assisting on seasonal footwear photoshoots.
As an art director at The Royals I was in a position that allowed me to conceptualise, produce and execute campaigns. The Royals is an integrated creative/advertising agency who produce creative but strategically led ideas. My role was broad, and required working across all channels. A large part of my position was focused on the execution of campaigns through photography or video shoots. This entailed casting and directing talent in pre-production and on location. Post-production involved detailed editing notes, video editing directive, and graphic layouts for campaigns and marketing collateral. The Royals is a very hands on agency, which sometimes required re-touching and designing layouts independently, but also directing specialist re-touchers when required and overseeing junior designers and interns. This also furthered my expertise in the Adobe CC suite. Presenting concepts and campaign development to internal creative leadership and external clients was frequently required. This has allowed me to develop clear and articulate presentation skills. Juggling multiple clients and projects at one time was part of my day-to-day at The Royals. Working under pressure is when I thrive; I throw myself into producing the best creative solution no matter the situation. This includes managing client expectations and concepting and executing to a defined budget.
This required a very versatile skill set as it encompassed design executions across all print and digital mediums. It called for high level typographic, graphics and branding for press advertising, web & app design, email marketing and more traditional marketing collateral. I developed a sound technical knowledge for colour management, photography re-touching and file delivery. The Royals is a very fast paced, high traffic agency – often working to multiple tight deadlines. Working on different clients and projects all at the same time taught me great time management and how to tackle big brands expectations.
Design, typography, advertising, marketing & photography