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Crafting communication is an art. It’s how we deliver messages, from small everyday nuances to BIG important life changing information. And for each and every one of those messages there is a meaningful way to connect with your audience. Finding that special insight is when communication becomes magic. I'm a freelance Art Director/Designer, recently re-located to London but originally hailing from the land of the long white cloud. I've just finished up a three year stint working at The Royals in Melbourne where I found myself working across many mediums from digital to print and social. Initially starting out in a design role, this developed into an art direction position that allowed me to work from concept to creation, perfecting all the details in between. Colour, fashion and photography are my major interests, I lose my mind for a beautifully saturated sunset full of moody clouds, or a simple sexy gradient in the sky. Don't be surprised if you see me dripping head to toe in pastel blue or with different hair colour than what you’d last seen (watch this space for a personal project coming soon). So if you're keen on collaborating or just for a yarn, drop me a line here: email@example.com.
Freelance is a way to tackle creative projects and drive my own creative direction development. This has a large focus on new brand development; logos, art direction, collateral and guidelines. Bespoke typographic wedding designs and many event invitations is also part of my repertoire. Other projects have included fashion art direction including concept, production design, and beauty/wardrobe styling. Also assisting on seasonal footwear photoshoots.
As an art director at The Royals I was in a position that allowed me to conceptualise, produce and execute campaigns. The Royals is an integrated creative/advertising agency who produce creative but strategically led ideas. My role was broad, and required working across all channels. A large part of my position was focused on the execution of campaigns through photography or video shoots. This entailed casting and directing talent in pre-production and on location. Post-production involved detailed editing notes, video editing directive, and graphic layouts for campaigns and marketing collateral. The Royals is a very hands on agency, which sometimes required re-touching and designing layouts independently, but also directing specialist re-touchers when required and overseeing junior designers and interns. This also furthered my expertise in the Adobe CC suite. Presenting concepts and campaign development to internal creative leadership and external clients was frequently required. This has allowed me to develop clear and articulate presentation skills. Juggling multiple clients and projects at one time was part of my day-to-day at The Royals. Working under pressure is when I thrive; I throw myself into producing the best creative solution no matter the situation. This includes managing client expectations and concepting and executing to a defined budget.
This required a very versatile skill set as it encompassed design executions across all print and digital mediums. It called for high level typographic, graphics and branding for press advertising, web & app design, email marketing and more traditional marketing collateral. I developed a sound technical knowledge for colour management, photography re-touching and file delivery. The Royals is a very fast paced, high traffic agency – often working to multiple tight deadlines. Working on different clients and projects all at the same time taught me great time management and how to tackle big brands expectations.
Design, typography, advertising, marketing & photography