Set creative strategy for the EU brand aesthetic across apparel, accessories, and home divisions. Advocate for user experience and engagement, and guide team in designing assets for multimedia campaigns. Hold final approval for all EU creative, and responsible for the creative team that produces all EU content and collateral
Managed workflow and output of a high-performing eight-person design team, and played an instrumental role in building out the company’s initial web strategy. Contributed to month-over-month growth in revenue from online channels via seasonal refreshes and innovative creative.
Joined during rebranding and brand renovation efforts for the Quebec-based fast fashion retailer. Rapidly advanced from a junior role to Associate Art Director in less than 2 years. Managed development of a team of graphic designers and public relations associates.
Bachelor of Applied Arts