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-Writing copy for product descriptions. -Creating blog content and working with an editorial calendar. -Updating the website and blog using Magento and Wordpress. -Seeking opportunities to increase brand awareness; collaborating with bloggers/influencers. -Managing and allocating advertising budget for PPC, dynamic remarketing and Facebook advertising. -Weekly KPI reporting using Google Analytics.
-Managing the social media accounts (Facebook, Twitter, Instagram) -Managing and creating content for the website using a CMS platform. -Writing copy for: social media, monthly newsletter and print marketing collateral. -Liaising with designer to create a print catalogue, collaborating with the marketing team to write and edit copy for the entire project. -Event planning and co-ordination for private viewings and exhibition openings. -Assisting the marketing team to develop strategies for audience engagement. -Monitoring weekly press coverage. -Monitoring industry news using Google Alerts. -Monthly analytics reports using Google Analytics.
Journalism, Article Writing, Editing, Film and Photography.