About me
A London-based brand strategist and designer, I believe in disrupting the status quo through the power of brands, storytelling and by placing the user at the heart of everything.
I have the most fun when I’m building something creative and challenging - whether that be brand development, designing, introspective writing or whipping something up in the kitchen. The process is as enjoyable as the end-result.
In my downtime, I obsess over food, travel, music and stories of small businesses.
Projects
- Regent Hotels - Hallmarks Lifestyle PhotographySince acquiring Regent Hotels & Resorts in 2018, the brand legacy has gone on a journey to redefine luxury hospitality. From innovative guest experience hallmarks to never seen before hotel design, we have a clear ambition to create the world's most prestigious luxury hotels. This shoot, including stills and video, was to capture what we envisioned was the Regent Hotel of the future.
Projects credited in
- Crafting Kimpton Vividora Hotel, in Barcelona's Barri GòticNow, when we learned we had the opportunity to be a part of the famed Barri Gòtic, we were incredibly excited, and a little scared. It's one of the oldest neighbourhoods in Barcelona. Its history and heritage are strong, long, and very much alive. It's got the most passionate inhabitants. How to create a space, or a collection of spaces, that would not just be IN the Barri, but really OF it?1
- Launch of Kimpton's #StayHumanProject rooms in EuropeAt the heart of Kimpton Hotels & Restaurants, the hospitality group which pioneered boutique hotels as we know them, is the belief that they're all about making heartfelt human connections happen. With that in mind, the 4 Kimpton hotels in Europe (Amsterdam, London, Edinburgh, Glasgow) have transformed one room each into a #StayHumanProject room, with the aim of connecting guests to one another, to themselves, and to the locals of the city. The unique guestroom experiences are now available to
- Hotel Indigo - Discover Unique Together hero design videoThis hero video for Hotel Indigo, IHG's upscale boutique hotel brand, showcases the neighbourhood-inspired design at the heart of its ethos. The split-screen aethetics immerses the viewer in the design process and sense of discovery of two properties, Hotel Indigo Krakow - Old Town and Hotel Indigo Edinburgh - Princes Street, putting the emphasis on authenticity and curiosity. More on the campaign at www.hotelindigo.com/discoverunique
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Work history
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Brand Manager, Luxury BrandsInterContinental Hotels & Resorts
London, United KingdomFull Time
Brand marketing for the luxury lifestyle hotel brand Kimpton Hotels & Restaurants in Europe, as part of the Global Luxury Brands team at IHG
Global lead for photography across the luxury brands portfolio
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Brand ManagerInterContinental Hotels & Resorts
- SingaporeFull Time
Brand marketing for InterContinental Hotels & Resorts, Regent Hotels and Kimpton Hotels & Restaurants in SEAK, as part of the Global Luxury Brands team at IHG
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Skills
- Advertising
- Photoshop
- Brand Management
- Brand Strategist
- Marketing Strategy
- Social Media Marketing
- UX Design
- Web Design
- Art Direction
Education
UX Design Immersive CourseGeneral Assembly
- London, United Kingdom
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Bachelor of Arts (BA) in Business ManagementUniversity of Sheffield
- Sheffield, United Kingdom
Graduated with First Class Honours
Earned Sheffield Graduate Award
Member of Beta Gamma Sigma