A London-based brand strategist and UX designer, I believe in disrupting the status quo through the power of brands, storytelling and by placing the user at the heart of everything. I have the most fun when I’m building something creative and challenging - whether that be brand development, designing, introspective writing or whipping something up in the kitchen. The process is as enjoyable as the end-result. In my downtime, I obsess over food, travel, music and stories of small businesses.
Brand marketing for the luxury lifestyle hotel brand Kimpton Hotels & Restaurants in Europe, as part of the Global Luxury Brands team at IHG Global lead for photography across the luxury brands portfolio
Brand marketing for InterContinental Hotels & Resorts, Regent Hotels and Kimpton Hotels & Restaurants in SEAK, as part of the Global Luxury Brands team at IHG
Strategise and execute global brand and commercial campaigns for IHG's luxury brands
Responsible for the content-led communications of both brands, creating over 12K assets in 2017, including a design-led brand campaign for Hotel Indigo and a new rich-content episode for InterContinental Hotels & Resorts, Europe lead for hotel and lifestyle photography for Hotel Indigo and InterContinental Hotels & Resorts
Brought social media management in-house, led the content creation and management of IHG corporate responsibility social media channels
Graduated with First Class Honours Earned Sheffield Graduate Award Member of Beta Gamma Sigma