Meha Ashar

Associate Content Editor

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About me

Whilst studying at Imperial College London, I have had the opportunity to gain exposure and extensive knowledge and strategies embraced in marketing theory and development. With the use of my previous education and work experience along with my further developed comprehension, I have extended assurance in my abilities and objectives. My aspiration for my future career is to utilise and engage the insight and understanding I have gained in brand development and strategy in related industries.

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Skills

  • Events
  • Copywriting
  • Brand Management
  • Direct Marketing
  • Events PR
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Communications
  • Consumer Behavior
  • Creative Thinking
  • Spss
  • Google Analytics
  • Facebook Insights
  • Instagram
  • Instagram Advertising
  • SAP
  • Excel Analysis
  • Microsoft Office
  • Apple Iwork
  • Abobe Indesign/photoshop/illustrator
  • Abode Premiere
  • Buying
  • Administration
  • Consumer Trends
  • Trend Forecasting
  • Trend Research

Work history

Currently

Sales Consultant

Harrods

Nov 2014
  • London, United Kingdom
  • Freelance
  • Working with a multitude of Luxury brands including Hermes, Chanel, Bottega Veneta, Loro Piana, Monica Vinader, and Linley. Utilising knowledge of consumer behaviour specific to the luxury industry. Brand history and growth awareness is essential and maintaining knowledge of current trends within the Luxury sector. Developed knowledge of consumer behaviour and luxury markets.

Currently

Content Producer

They Don't Love You Ltd

Nov 2015
  • London, United Kingdom
  • Full Time
  • Overseeing editorial boards, day-to-day operations, promotion initiatives to boost readership, advertisers and investment. Utilising data gathering such as GA to monitor website, A/B test, and create strategies to further improve readership Editing, proof-reading, and commissioning articles from freelance and in-house editors. Coordinating content calendars and publishing schedule for social media coverage Enforcing media laws and ethical guidelines for selected artwork.

2014

Research Administrator

University Of The Arts London

Nov 2013 - Jun 2014
  • Full Time
  • •Creating and adapting Research Degree Student learning environment to an HTML5 supported virtual learning environment for all members of the Research Network •Assisting in strategy management and creation for the Research Network presence online and offline. •Co-ordinating and organising seasonal weeklong symposiums for all Research Network members. •Organising and maintaining weekly workshops with various external speakers and professors. •Supporting the Chair of College Research Degrees sub-committee with minute taking, organisation of bi monthly meetings and paperwork structuring for each meeting. •Monitoring college compliances with Tier-4 international visa student attendance.

2013

Administrator

London College of Fashion

Jan 2013 - Dec 2013
  • Full Time
  • •Creating and adapting course content to iPad technology and HTML5 supported VLE for the new Executive MBA in Fashion •Developing and enhancing online presence in terms of social media interactivity for Graduate School courses using Twitter, Facebook, Instagram, Flickr and various blogging sites. •Supporting and assisting the organisation of transitions and migrations to new Virtual Learning Environments (VLE) for all Post Graduate courses in London College of Fashion. •Data collection, collation, and formatting for timetabling of courses in the Graduate School. •Teaching introduction workshops in VLE’s, general social media and how to adapt it to teaching and learning for Academics and Administrative staff.

2012

Marketing & PR Intern

Kate Sheridan

Oct 2012 - Nov 2012
  • Full Time
  • •Writing press releases for Spring/Summer 2013 collections for accessories and ready to wear. •Updating company and designer information on website and social media pages •Editing image bank with new collection using Photoshop •Re-branding social media pages Key Achievement: More knowledge and use of image software and developing new skills in creative writing.

2011

Beauty Therapist & Marketing Trainee

Cucumba The Urban Pit Stop

May 2009 - May 2011
  • Full Time
  • •Working closely with and shadowing managers and directors •Using digital marketing and social media on a daily basis, focusing on B2C marketing. •Market analysis for up to date information on trends and competitors in the industry. •Understanding of how marketing strategies are applied to everyday running of the business was evident through out marketing projects. •Trained to be experienced with more beauty treatments in terms of methods, techniques and knowledge of products and their benefits. •Development of team working skills, with experience at product launches, promotional and press events. •Opportunities to work at events such as London Fashion Week. Key Achievement: The knowledge I have gained in beauty, marketing, PR, advertising, fashion trends, events, and consumer behaviour

Education

2016

Masters

Imperial College of Science, Technology and Medicine

Sep 2015 - Sep 2016
  • London, United Kingdom
  • MSc Strategic Marketing

2014

Innovation and Entrepreneurship

Imperial College of Science, Technology and Medicine

Jul 2014 - Aug 2014
  • Innovation and Entrepreneurship - Summer School

2014

Strategic Marketing

Imperial College of Science, Technology and Medicine

Jun 2014 - Jul 2014
  • Strategic Marketing - Summer School

2011

Beauty Therapy and Health Studies

University of the Arts, London

Sep 2008 - Jul 2011
  • Beauty Therapy and Health Studies - Major: Strategy and Marketing