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Mel McGinnis

Creative Copywriter

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About me

My name is Mel, and I’m a London-dwelling aspiring creative copywriter. Aspiring copywriter by night, finance-y person by day. I’m constantly generating ideas and reading books and nurturing my aspiring creative copywriter career. I’m all about experiencing new things- you can’t create great ads and great copy in a vacuum, after all. I find inspiration everywhere, from the books I read (Bukowski and Carver at the moment) to the music I like to (who doesn’t love country music and a little old school rock n roll). Also, Netflix is a haven of good and bad tv alike and we should all be allowed to divulge every now and again. I am grateful to this site for allowing me to experience Black Books and for letting me have horror films and dull rom-coms on tap. I’m also mid-way through a beginners Python course and am quite enjoying writing basic programs. This could lead to something more, perhaps a triple threat copywriter, art director, app/website designer. (I think Sullivan refers to this as a T-shaped creative in Hey Whipple…). (I am also an avid crafter and creator of homemade goods. I once met Germaine Greer and the first thing she asked me was if I had done all of the moss-stitch for the scarf and hat set that I was wearing. I was able to proclaim that yes, indeed I did do it all. She was impressed.)


  • Advertising
  • Writing
  • Copywriting
  • Blogs
  • Creative
  • Photoshop

Work history


Freelance Creative Copywriter


Jul 2016



Copywriting and Art Direction


Aug 2015 - Jun 2016