Melanie Astbury

Marketing Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Skills

  • Social Media
  • Copywriting
  • Marketing
  • Brand Marketing
  • People Management
  • Retail
  • CSR
  • Public Speaking
  • Content
  • Yoga Teacher

Companies I’ve worked with

  • Candy Mechanics

    Candy Mechanics

    • Retail
  • Uniqlo

    Uniqlo

    • Fashion and Textiles
  • U

    UNiDAYS

    Work history

    2018

    Partnership Development Manager

    UNiDAYS

    Feb 2019 - Nov 2018
    • London, United Kingdom
    • Full Time
    • • Managed 20+ key lifestyle & fashion accounts and developed growth strategies through student verification, bespoke incentives, customised advertising solutions, CSR, custom content and research and insights for 3m UK student audience. • Created monthly and annual account plans and QBRs to drive strong partner engagement and exceed campaign KPIs and identified opportunities for advertising expansion and led client renewals. • Working towards team and personal sales targets: 170% personal target achieved in most recent quarter. Sales growth of account portfolio at 100% YoY. • Pioneered wellness in the workplace initiatives including mindfulness, yoga in the workplace and Fuddles.

    2017

    FTC Project Manager

    Candy Mechanics

    Aug 2017 - Nov 2017
    • London, United Kingdom
    • Full Time
    • Coordinating the Candy Mechanics’ pop-up tour at some of the largest shopping centres across the UK. Including managing each departments’ output, leading the strategy on customer engagement projects, hiring and training of pop-up staff, organising logistics and supporting the marketing team with social media strategy and content

    2017

    Retail Marketing Manager

    Uniqlo

    Mar 2015 - Jul 2017
    • London, United Kingdom
    • Full Time
    • • Developed marketing calendars and plans both in store and out of home as well as executing campaign and brand events for the UK. Notably, I worked on the re-launch campaigns of the global flagship store, 311 Oxford Street, in March 2016 and the Wimbledon store in April 2017 as well managing the on-going Uniqlo and Tate Partnership, including the Uniqlo Tate Lates at Tate Modern. • Managed stakeholders across multiple internal and external departments to ensure marketing plans represent the needs of various business functions and goals. Created post-campaign analysis and review to present across the business. • Along with media and PR agencies, led the social media strategy and content for Uniqlo UK across all channels to ensure communication of a clear brand identity and increase social following of 50% over 12 months. • Established the UK Sustainability/CSR department. Leading the CSR strategy and communication focusing on equal opportunity hiring, recycling and social enterprise. Organised the districution of 50,000 pieces of Uniqlo clothes to refugee camps in Paris and Berlin. Established work experience workshops working with Centrepoint charity and Micro Rainbow.

    2015

    Store Manager

    Uniqlo

    Sep 2012 - Mar 2015
    • London, United Kingdom
    • Full Time
    • • Used company brand message and weekly and monthly sales analysis to create sales and layout plans and order stock allocation for the store. • Ensured the highest level of customer service is achieved in store by establishing a clear set of standards in line with the company’s values and principles and leading by example. • Managed teams of over 100 staff during peak season in London and Tokyo. • Created customised training plans for all staff, daily/weekly/monthly work schedules, and managing staff and store budget to ensure profitability. • Achieved YoY growth of 120% across the stores I managed.

    Education

    2011

    BSocSci Politics and International Relations

    University of Manchester

    Sep 2018 - Jul 2011
    • Manchester, United Kingdom
    • Major: Ethics & Morality and their implication on global society, Feminism & Post-structuralism.

    2018

    Yoga Teacher Training (200hr)

    YogaLondon

    Apr 2018 - Jul 2018
    • London, United Kingdom

    2007

    Sep 2000 - Jul 2007
    • United Kingdom
    • 4 A Levels: Bs – History, English Literature, Maths and Politics. 9 GCSEs: A* - A