Melanie Brown

EMEA Events Specialist

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  • LocationLondon, United Kingdom

Skills

 

  • Events
  • Marketing PR
  • Social Media Marketing
  • Excel
  • Office
  • Powerpoint
  • Trade Show Coordination
  • Agency Management
  • Project Manaement
  • Guest List Management
  • Salesforce
  • Communcation
  • Proposal Report Writing
  • Brief Writing
  • Social Media Marketing PR
  • Survey Monkey

Work history

Currently

EMEA Events Specialist

Tripadvisor

Jul 2012
  • As an Event Specialist I am tasked with the organization and smooth running of B2B events including our presence at tradeshows across EMEA markets. I am also responsible for merchandise, branding at events and reporting on all event activities. Events range from high-level executive meetings to international sponsorships and client cocktail parties for up to 300+ attendees.

2015

EMEA Events Specialist

Tripadvisor

May 2012 - Mar 2015
  • TripAdvisor is the world's largest travel site, offering trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. As an Event Specialist I am tasked with the organization and smooth running of B2B events including our presence at tradeshows across EMEA markets. I am also responsible for merchandise, branding at events and reporting on all event linked campaign activity. Events range from high-level executive meetings to international sponsorships, seminars, master classes, industry councils and client cocktail parties for up to 300+ attendees.

2012

Digital Marketing Associate

The Orchard

May 2011 - Mar 2012
  • The Orchard is the worlds largest independent music distributor, they also provide a digital marketing and management service for artists. Key Achievements: • Played a key role in developing a digital marketing plan and promotions strategy. Taking an integrated approach using both offline and online resources. • Developed role into venue liaison after increasing one artists UK tour dates by 100%. Independently organized and managed one event. Booked supporting artists and technical specialists, coordinated backline equipment, marketed and ticketed the event, liaised with the venue and processed all payments. • Secured a deal with the UK's largest Juke Box provider, ensuring our clients music is available in 1000s of venues. • Worked with a team to create content for our social networking campaign using real time communication at events and scheduled posts. • Produced reports using data from analytics, Google insights and music metric. Analyzed data to identify the most effective communications and popular platforms. • Secured PR coverage with taste makers and blogs. Created and managed database of UK contacts relevant for each artist.

2009

Sales & Events Coordinator

Handon Hall, Hand Picked Hotels

May 2008 - Jun 2009
  • Hendon Hall Hotel is a luxury 4* hotel on the outskirts of London. Key Achievements: • Computerized the event department's contracts and reservations when the hotel updated their property management system from Fidelio to Micros Opera. • Planned conferences and team building days for clients including Orange Telecoms. • Supported the sales manager in securing new business, also assisted with the organization and onsite execution of the annual onsite wedding fair promoting our venue. • Attended daily manager meetings to communicate the events run sheet for the day. • Handled event accounts and budgets of varying caliber.

Education

2012

BA(Hons) Events Management with Music and Media

London Metropolitan University

Aug 2009 - May 2012
  • Events Management