About me
Passionate Marketer with Experience in Growing E-Commerce Revenues Across UK/European Markets. Fluent in English and German. Autonomous. Keen learner. Efficient. Proactive.
Work history
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eCommerce ManagerEaglemoss Ltd
London, United KingdomFull Time
Defined and executed Marketing Strategy for regular promotions and constant stream of new product launches, resulting in an 85% YoY increase in revenue for Germany and 250% for Spain 2018-19. DE & ES represent 20% of global revenues in 2019, up from 15% the previous year.
Wrote copies for campaigns across various Online Marketing channels, including Facebook, Email and Display Banners before collaborating with designers to produce final material.
Conducted SEO for keyword optimisation via SEMrush. Supported an external agency with SEA efforts by creating copies and conducting keyword research for PPC ads.
Regularly analysed DE & ES performance via Google Analytics and internal CMS reports. Reported results to VP level.
Launched & rebranded new shop website including the introduction of 2 new CMS platforms (Magento & WordPress). Heavily involved in the development, data migration, content preparation, building of pages and 3rd party integrations for website & product reviews.
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eCommerce ExecutiveEaglemoss Ltd
- London, United KingdomFull Time
Took complete ownership of Eaglemoss’ German & Spanish eCommerce stores with merchandising for +3,000 products.
Launched Eaglemoss onto the German Amazon marketplace, onboarded all products, liaised with Amazon Merchant Support, oversaw weekly transactions, stock management and handled all customer queries.
Led social media strategy & management of German Facebook page in terms of engaging content creation, promotional activities, community management and customer service queries, resulting in a 20% YoY increase of the number of followers.
Developed and enhanced current website functionality to increase site traffic, optimise UX and lead generation.
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Skills
- Campaigns
- Influencer Marketing
- Event Organisation
- Digital Marketing
- Content and Media Writing
- German
- Ecommerce
- Email Campaign
- UX
- Social Media
Education
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Master of Science in Marketing, Master in ManagementBirkbeck, University of London
- London, United Kingdom
Management, Strategy & Planning, Research, Consumer Behaviour, CSR, Brand Management, International, Digital & Social Media Marketing