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Do you really want to delete project Branded Content and native advertising?
Do you really want to delete project The Huffington Post UK launch?
Do you really want to delete project Net-a-Porter?
Currently working as global head of product editorial at the Yoox Net-A-Porter group, I'm also a creative content consultant for a range of fashion and childrens' brands. A senior editor with 15 years' experience in media, I consult on branded content, editorial, social media strategy and print integration.. Previous projects include original video series and written content series commissions and social campaigns. Prior experience includes multiple site launches for Huff Post and MTV and luxury fashion e-tail.
Branded content, digital product launches, creative content, e-commerce
As editor-in-chief of District MTV, the home of pop style, I launched five premium style sites for MTV in five languages across Europe. District MTV delivered fashion through the MTV lens. It elevated and celebrated emerging talent around the world, dived into MTV’s iconic archives, tapped the brand's access to talent and shared global style stories.