Melina Armaou Moutsatsou

Project Manager-Digital Avertising Agency

  • LevelMid Level
  • LocationGreece, Athens
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Digital Marketing Executive


  • Google Adwords
  • Google Analytics
  • Photoshop
  • Communicative
  • Organized
  • Project Management

Work history


Project Manager

Hellenic Technologies

May 2017
  • Athens, Greece
  • Full Time
  • Provide end-to-end project management • Collaborate with internal teams to design, develop and implement digital projects • Deliver projects on time ensuring quality standards are met • Communicate with the team and ensure all members are on board with delegated tasks • Seek opportunities for improvement and suggest new projects • Attending meetings with clients • Create, maintain and update detailed project plans that will drive expert schedule, resource and client management • Develop trusted relationships with my clients • Actively involved in SEO efforts for each of my projects using the plug in YOAST SEO • Use of Facebook Business Manager and its tools for some projects • Planning and monitoring the ongoing company presence on social media • Responsible for company’s newsletter campaign • Maintain partnerships with 3d parties to promote company’s new projects (publish press releases, being sponsor in events, etc.) • Launching optimized online advertisements to increase company and brand awareness with the use of Facebook Business Manager and its tools


Performance Marketing Executive


Mar 2017 - Sep 2014
  • Athens, Greece
  • Full Time
  • Indicative Clients: Toyota, Macedonian Hotels (The Excelsior, Eagles Palace, City Hotel) Cavo Tagoo, Grace Hotels, Bill&Coo, Amathus Limassol, Diamond Deluxe Hotel Daios Cove & Daios Luxury Hotel etc. ▪ Create Source Code Optimization, performing a keyword research with specific tools, Optimized web site content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages ▪ Prepare PR articles ▪ Responsible for SEO implementation and strategies ▪ Deliver monthly/quarterly reports of website activity ▪ Provide with a comprehensive analysis of web sites' metrics and other key performance indicators to initiate actionable insights for organic search ▪ Client Service: Consulting and informing the customers about anything that has to do with their website: analytics, possible suggestions etc. ▪ Prepare Social Media Campaigns ▪ Facebook Paid Ads ▪ Community Management ▪ Online Reputation Management ▪ Develop email marketing templates to achieve different campaign goals ▪ Regular communication with the clients about everything that concerns their project ▪ Conducted reviews highlighting areas of improvement


Account Manager


Jan 2016 - Mar 2017
  • Athens, Greece
  • Full Time
  • Indicative Clients: Plaisio AVRA (ΑΥΡΑ) • Managing a portfolio of accounts • Engage in project management duties • Attending meetings with clients • Set and manage client expectations • Manage day-to-day operational aspects of a project and scope • Communicate effectively with clients to identify needs and evaluate alternative business solutions. • Continually seeks opportunities to increase customer satisfaction and deepen client relationships. • Deliver engaging, informative, well-organized presentations • Able to create and execute project work plans and revise as appropriate to meet changing needs and requirements. • Review deliverables prepared by team before passing to client • Able to create a comprehensive creative brief based on customer’s needs/scope. • Briefing the creative department about the upcoming projects • Act as a contact person between internal and external working groups & provide appropriate information across team members. • Preparation of cost estimation and development of proposals for all changes requested that affect the account • Effectively manage teams of 5-6 people (designers, copywriters, analysts, developers) • Preparation of campaign strategy/refresh strategy • Campaign management & coordination across multiple departments • General understanding the areas of web design, web development, social media marketing, search marketing and how all areas are integrated in order to deliver all kind of projects • Ensure that all processes and procedures are followed, quality standards are met and that projects are executed within the planned budget and timeframe • Analysis of problems, detect root causes and resolve all issues


Digital Product Manager


Jan 2015 - Dec 2015
  • Athens, Greece
  • Full Time
  • Responsible for establishing a digital marketing department • Training Sales department about Digital Marketing • Managing a development team to successful project completion. • Meeting clients face to face and presenting the new activity of the enterprise Defining the scope of a project. • Scoping and planning entire projects. • Responsible for the allocation of work, briefing the appropriate departments and supervising the flow of each project • Ensuring that projects are delivered on time and to brief. • Effectively communicating with clients in order to define the project that is appropriate for them depending on their targets • Direct cooperation with the Marketing & Communication Director in order to assist in company’s marketing strategy • Responsible for the email marketing strategy of the company


Product Manager

Tourico Holidays

Sep 2014 - Dec 2014
  • United States
  • Internship
  • Introduction to tourism and hospitality management Presentation Skills Negotiation Management Problem- solving skills Marketing Research Product Management


Online Marketing Assistant


Jun 2013 - Mar 2014
  • Athens, Greece
  • Full Time
  • Data entry to the Website ▪ Experience working with Google Analytics, Webmaster tools ▪ Email Marketing ▪ Create Source Code Optimization, performing a keyword research with specific tools ▪ Prepare PR articles ▪ Responsible for SEO implementation and strategies ▪ Deliver monthly/quarterly reports of website activity


Events organizing Assistant

Municipality of Alimos

Jun 2008 - Feb 2011
  • Athens, Greece
  • Full Time
  • Organize choral festivals and dancing festivals ▪ Maintain a contact list with sponsors ▪ Sent press release to the local news paper ▪ Promote the activities of the Cultural Centre ▪ Planning and coordinating sports activities for kids’ camp



e-Marketing and Social Media

Middlesex University London

Sep 2011 - Nov 2014
  • London, United Kingdom
  • e-Marketing and Social Media Significant Courses E-Marketing Strategy Marketing Intelligence Entrepreneurship, Innovation and Small Business Marketing Social Media Seminars Significant Projects Thesis: Product Placement: Ethical or Unethical


communications with emphasis in advertising and in public relations

Deree-the American College of Greece

Nov 2006 - Jun 2011
  • Athens, Greece
  • Bachelor of Arts Communication with emphasis in Advertising and Public Relations Significant Courses Media Aesthetics Brand Building Advertising, Creative Execution Advertising, Significant Projects Brand Building Advertising, Communication Advertising, Public Relations in Non-Profit Organizations