Work history
N
N
Brand and Media ManagementNidodileda
Athens, GreeceFull Time
Direct all deliverables for advertising and marketing objectives, along with, Brand Management and Development, Branding, positioning and Reputation Building, Social Media and Press Management, as well as, Influencer Marketing and Creative and Content Management. Oversee strategies and media plan development, ensuing that it aligns with corporate identity and advances brand value, reputation and sales performance objectives capitalising on new opportunities. Orchestrate communication recommendations and development, while propelling innovative growth strategies. Conduct creative digital marketing, marketing trends analysis, business insights to optimise outcomes and monitor customer insights, in tandem with ROI and KPI. Collaborate with Digital Department, in order to foster affiliate relationships, assess competitors, establish/enhance digital presence, and SEO expediting network and business affairs development and management. Concurrently manage social data/metrics and customer support, by ensuring instant resolutions for customer concerns. Deliver assistance in budget forecasting and planning to guarantee cost effectiveness of marketing operations.
Key Accomplishments:
- Led brand positioning and management process to optimise brand image and reputation maximising exposure and accelerating profits
-Successfully tripled sales and doubled the company’s audience and customer loyalty by strengthening the brand reputation and value through highly effective digital marketing strategies, the recognition of opportunities, key offline and influencer marketing strategies and new product development.
- Devised social media strategies, Google Ads and identified new growth opportunities while conducting benchmarking, audience insights, planning, as well as market research.
- Assessed and improved performance of all marketing campaigns to ensure compliance and meet company’s stated goals objectives, and managed daily social media content.
- Effectively establish extensive network for the brand, through collaboration with key industry professionals, media buyers, influencers, fashion/celebrity stylists, photographers, graphic designers, journalists and online/offline media.
- Employ SEO strategy in order to optimise the brand’s pages across all social media platforms, managed and administered the brand’s e-shop nidodileda.com.
N
N
Artist & Marketing Management, Event Bookings, Tour ManagementNoxious Butterfly Ltd
Athens, GreeceFull Time
Effectively manage artist, Katerine Duska, inclusive of communications, awareness, exposure, record deals, image building, strategic development, digital marketing, air play, and event placement along with all aspects of achieving stardom. Build strong rapport with TV, Radio and online channels to create vital relationships, organise interviews promoting the singer. Play an integral role in effectively and creatively connecting artist to audience. Envision and implement strategic marketing concepts for managing social media profile, fan interaction, and social data/metrics. Conduct tour management, promotion, and public appearances. Spearhead live performances inclusive of sound and lighting, transportation, wardrobe and make-up, along with security and promotional material. Hold responsibility for tour management, bookings, calendar of activities, and personal assistance, as well as, manage publicity and conduct social media guidance. Concurrently function as booking agent with several other artists.
Key Accomplishments:
- Directed marketing efforts and increased artist’s worth as well as empowering vision, mission, goals, strengthening reputation, building strong image of artist and increased sales and exposure.
- Employed expert artist management and negotiation skills to successfully close a record-breaking 360 deal with Universal Music Group Greece, deftly managing the artist’s, promotions, live bookings, and releases.
- Diligently promote massive airplay, as well as, conduct promotions, image and reputation building, and coordinate numerous live events
- Successfully added artist’s track “One in a million” in a CD compilation in Poland and achieved radio airplay in Polish radio and Bulgarian radio.
- Organised successfully more than 50 live shows, and collaborated with international artists as well as increased awareness of singer.
- Focused on utilising profitable social media tactics to promote artists’ personal profiles and fan pages along with making improvements in fan-generated content.
+ Show more
Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Brand Marketing
- Brand Management
- Digital Marketing
- Event Organisation
- Content and Media Writing
- Media Relations
- Events PR
Education
U
U
Master of Arts in Advertising & MarketingUniversity of Leeds Business Scool
- Leeds, United Kingdom
Grade: Merit
Dissertation: “Music in Advertising: Valence and music/genre congruity with advertisements and their interactive effects upon ad and brand attitudes”
N
N
Bachelor of Science in Business ManagementNorwich Business School (UEA)
- Norwich, United Kingdom
Grade: Top 2-1 class
+ Show more
Awards
M
M
Fashion as DesignMuseum of Modern Art
Online Certificates through Coursera.org platform • March 2018 - Fashion as Design by the Museum of Modern Art www.coursera.org/account/accomplishments/certificate/ZF5LRLVSKASSU
U
Management of Fashion & LuxuryUniversita Bocconi
Online Certificates through Coursera.org platform • May 2017 – Management of Fashion and Luxury Companies – by Universita Bocconi www.coursera.org/account/accomplishments/certificate/LUXQR3GGE9GE