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Karla Otto develops digital strategies that amplify brand awareness and drive business impact online. Elegantly crafting a client's online presence and audience engagement initiatives, we create authentic luxury brand experiences integrated across web, mobile and social platforms. Karla Otto's digital team has in-depth experience working with digital influencers: from bloggers and online editors to the photographers, filmmakers and developers pioneering new modes of expression in the online realm. Through the use of prestige technology and creative partnerships we enhance a brand's exclusivity and cutting-edge appeal.
- Created, defined and wrote the business language, for use in the UPP statement, company credentials, website, and social media channels - Wrote press releases and news pieces for the UPP website, and worked alongside the partner design agency to ensure the website was both user friendly, up to date, and accurately represented the brand - Studied for and passing the Institute Practitioners in Advertising foundation course - Worked across all client accounts, managing media plans and execution - Developed and maintained strong client, agency partner and third party relationships - Assisted founders with their new business and top level client work - Contributed to new business strategy days with new clients – known as Foundation Days
- Created Brand Overview and corporate documents for key wholesale accounts and brand partner companies - Worked in Paris on the AW12 show - Assisted on production elements in the lead up to the AW12 show - Planned and implemented social media strategies for Facebook and Twitter - Increased Facebook likes from 1,000 to 10,000 in 8 months - Set-up Twitter page and attracted 3,500 followers in 8 months - Copywrote for; social media, email marketing campaigns, press releases, product descriptions and show booklet - Worked on 2012 planning calendars with the communications team
Working as PR Coordinator for Europe and the Middle East, this role involved working not only on the key UK PR & marketing initiatives, but also on all PR needs for partners and agents across the entire region. - Took on managerial level responsibilities for 7 months including: • Budget management • Strategy planning and implementing • Working closely with the Marketing Executive to support marketing initiatives across retail and wholesale - Organising celebrity dressing and seeding on key brand ambassadors - Solely managed Vogue Fashion’s Night Out 2011 event - Working closely with UK & Spanish PR teams to coordinate press days, editor’s appointments & press relationship building strategies - Organising in-store events, and assisting on cross-promotional activities - Working with marketing team to align PR strategy with marketing calendar & needs, helping with events & initiatives when required
University degree in English Literature.