Commercially astute, creative and strategic with a successful background in business development, international sales and merchandising for luxury brands including Noon by Noor, ROKSANDA, Markus Lupfer and Alexander McQueen. A innovative and perceptive thinker with an entrepreneurial spirit. Highly passionate and someone who thrives in a fast-paced, collaborative and forward-thinking environment. Confident at developing strategy to support business growth by balancing analytical and creative thinking. A proven track record of building brands, businesses and organisations by forging strong assortment foundations, trusted client relationships and using a flexible approach whilst
ensuring to meet objectives. An agile creative brand strategist and business consultant with a wide range of skills to approach a variety of tasks with consideration of the wider impact as well as an eye for detail.
A team leader, managing teams of 6-10 people with a collaborative and inclusive approach. Successfully empowering colleagues to feel confident in their own work and a firm believer in creating a good team dynamic to drive results. A pro-active, organised planner, adept at leading complex programmes of work. I will bring a dynamic, multi-faceted and positive approach to any role. Inspired by innovative change makers.
Work history
Senior Programme ManagerDesign Council
Eagle House, 161 City Rd, London EC1V 1NR, UKFreelance
Leading two key programmes within Social Innovation:
Ideas to Action - a programme supported by Sport England & funded by The National Lottery Community Fund, to find new ways to reduce inequalities in physical activity.
Lead, designed and delivered two 6-month online programmes with 18 teams (+80 participants), to develop creative design thinking and
introduce new methodology and planning to help define complex challenges.
Managed a team of three below me: Project Manager and two Programme Co-ordinators
Managed key client relationships, budget and timeline ensuring all deliverables were met.
Collaborated to produce compelling narrative through: microsite, blog posts (Medium), a two series podcast and public webinars.
Designing London's Recovery - The Mayor of London's open innovation challenge programme, leveraging London's innovation and creativity to support the recovery from the impacts of Covid-19. Working in partnership with the Greater London Authority and CUSSH.
Designed and delivered an online programme for 20 innovation teams.
Programme design & tools created including exploration of systems thinking via a mission-led design approach and looking at how to
implement behaviour change with understanding of the current situation and a future vision.
Managed three-way partnership between key stakeholders: GLA, Design Council and CUSSH.
Budgets, planning, timelines, critical paths, programme design, delivery and communications.
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Business Development ConsultantNoon by Noor
- London, United KingdomFreelance
Womenswear and Childrenswear luxury fashion brand based in Bahrain showing at New York fashion week.
Creative consultant for Noon by Noor Mini -childrenswear overseeing all aspects of the line. Working with design, production, PR & marketing, retail and wholesale.
30% growth season on season since 2017.
Pop-up spaces procured in Saks, Bahrain and Tryano, Abu Dhabi contributing to a 50% increase in spend at wholesale and a 60% growth in retail sales.
In store event with local influencers resulting in a revenue spike accounting for 20% of monthly sales.
Womenswear creative merchandiser working closely with design and production to implement strong commercial foundations. Resulting in new business in Japan, Korea, China, USA and Europe.
Data driven and analytical working on pricing, margins and costs to accelerate growth and positioning in the market.
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Skills
- Fashion
- Marketing PR
- Visual Arts
- Direct Sales
- Creative
- Market Research
- Marketing Strategy
- Problem Solving
- Project Management
- Strategic Planning
- Creative Thinking
- Relationship Management
- Excel
- Ideas Development
- Merchandising
- Programme Management
- Brand Development
- Creative Strategy
Education
English and American Literature
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1st Class Hons
Foundation Degree
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