About me

Hey there, My partner Chiara (CW) and I are an Italo-Canadian creative team based in London. With 3-4 years of work experience, we worked in many agencies like Grey, Cossette, Ogilvy, Saatchi&Saatchi, W+K, TBWA, BBDO ... We are very eager and committed to deliver great ideas. All the while having some fun. It would be a pleasure to have a chat with you about freelance and permanent opportunities. Cheers

QuestionsProjectsExperienceTeam

Projects

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  CAPE FAREWELL - 2 CELSIUS DEGREESThe project aimed to cause an important change in the population's habits by informing them about the negative effects of carbon emissions. We created a print advertisement using ink which reacts to heat. 2013 Young Lions Contest Art Direction: Mélissa Charland
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  CANADIAN CANCER SOCIETY - REST IN PEACEEducate 12-18 years old about the fatal effects of sun exposure. Guerrilla// We place tombstones at the head of the lay-down teens at the beach. An information sheet is placed at the back of the tombstone along with a sun screen sample. Art direction: Mélissa Charland Agency: CART1ER --- Translation: Rest in Peace Protect yourself from the sun. Just five sunburns can double the risk of getting skin cancer. Sunscreen, hats, long clothes, limited exposure. All means are good to counter the "ultraviolent" rays.
• SpeedoMany people are not able to swim and carefully avoid facing the challenge. We want to change their attitude towards water, by getting to know it once again, as if it was the first time. Execution 1: We target people who can't swim or are afraid of water on google. Users are taken through an interactive swimming lesson at the end of which they are given a discount and a free lesson in the closest swimming pool. Other executions are coming soon.

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Projects credited in

• Nissan - Park your car wherever you wantCar parking becomes easier with the new Nissan Micra: small, agile, and equipped with a rear view camera. You can park a Nissan wherever you want. Print// We placed the car in unexpected areas on the page of editorial articles. On the right side was our payoff "Park your car wherever you want". Interactive ad on iPad// We created a game to practice parallel parking. Agency: TBWA
• Canadian Cancer Society - Rest in peaceEducate 12-18 years old about the fatal effects of sun exposure. Guerrilla// We place tombstones at the head of the lay-down teens at the beach. An information sheet is placed at the back of the tombstone along with a sun screen sample. Agency: CART1ER
• Cape Farewell - Climate change is in your handsThe project aimed to cause an important change in the population's habits by informing them about the negative effects of carbon emissions. We created a print advertisement using ink which reacts to heat.

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Work history

Art Director & Creative Team
Sep 2013
Many direct clients (more culture) and agencies like Cossette, TBWA, BBDO, MRM Meteorite, Creatives, CART1ER... Team portfolio www.cargocollective.com/chiaramelissa Individual portfolio www.melissacharland.com
Art Director
Mar 2015 - Mar 2013

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Skills

• Advertising
• Film
• TV
• Print Design
• Art Direction
• Design
• Final Cut Pro
• Illustrator
• Indesign
• Office
• Photoshop
• Lightroom
• Keynote
• Concept and Ideation
• Cultural

Education

Communications and Marketing B.A
Jul 2007 - Jul 2010
Communication and marketing B.A. with a specilization in multimedia

Awards

Shortlist at Toronto International Film Festival
I did graphic design and set design for the shortfilm " IT'S EASIER TO LIKE THAN SAY I LOVE YOU" that was shortlisted in this prestigious film festival. http://cargocollective.com/chiaramelissa/Shortfilm
Best Portfolio
Best Portfolio at Montreal Portfolio Night I faced the 24 winners worlwide in a competition in New York. http://www.melissacharland.com