Melissa Guerrero

Melissa Guerrero

MarketerOxford, United Kingdom
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Melissa Guerrero

Melissa Guerrero

MarketerOxford, United Kingdom
About me
I'm a marketing professional with over 9 years of experience in digital marketing, brand communications, and PR strategy across diverse industries, including beauty, fashion, sports, and gastronomy. Currently, I am expanding my knowledge by pursuing an MSc in International Hospitality, Events and Tourism Management, further enhancing my ability to create impactful events and campaigns. Throughout my career, I've led multidisciplinary teams and collaborated with cross-functional partners while managing campaigns of varying scales in both online and offline channels such as social media, influencer marketing, paid media, email marketing, content creation and events management.
Work history
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    Digital Marketing ManagerAruma
     - Lima, PeruFull Time
    Aruma is the largest beauty retailer in Peru and Colombia with 200+ stores. Some of my most important achievements were: - Increased followers on the main social networks by 130% through a new content and media strategy focused on the brand’s value and consumer insights, which also boosted reach and engagement. - Enhanced brand awareness by reaching +80% of the target audience in all campaigns through the implementation of an integrated strategy across all the brand’s online channels. - Strengthened and grew the digital marketing team from 3 people and 2 agencies to 8 people and 3 agencies by structuring roles focused in each customer touchpoint with the brand. - Initiated the brand’s internationalisation by organising the first brand trip with 4 of the most important Peruvian beauty influencers in partnership with a New York City-based brand.
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    Digital Marketing ManagerMamma Tomato
     - Lima, PeruFull Time
    Mamma Tomato is a pizza restaurant chain with more than 10 years in the Peruvian market. - Achieved a 15% increase in online sales within three months by renegotiating partnerships with key food delivery companies and commercial partners. - Optimised the marketing budget by restructuring the online paid media strategy and implementation, allowing resources to improve content production quality.
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Skills
  • Team Management
  • Leadership
  • Strategic Marketing
  • Media Management
  • Content Production
  • Communication Skills
  • 360 Campaigns
  • Digital Marketing
Education
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    Msc in Hospitality, Events and Tourism ManagementOxford Brookes University
    Oxford, United Kingdom
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    Master in Digital Marketing and ecommerceEAE Business School
     - Barcelona, Spain
    Online part-time program
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