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Melissa Lawrence

Events coordinator

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About me

I am an enthusiastic Event Coordinator with experience in the corporate, music and fashion industries. I am highly creative, adaptable and bright with excellent attention to detail and exceptional organisational skills. I am extremely motivated and ambitious with a drive to succeed. I currently work as an Event Coordinator managing a variety of events from start to finish, these include private dinners, conferences, forums, career fair's and award ceremonies from anywhere between thirty to four hundred attendees. Upon allocation of events, my responsibilities include organising my own events, as well as working alongside my team, from venue sourcing all the way through to post event management. Since starting with Emap i have incorporated the following elements into my events: Career fairs: 1) Designed and introduced a selfie booth without going over the event budget 2) Added a student welcome reception at lunch time to combat low delegate numbers during the afternoon 3) Successfully found sponsorship for the selfie booth and lunch from companies like Jelly Belly and Kettle 4) Introducing new sponsorship packages to help the sales team meet and increase revenue e.g pack lunch sponsor, prize draw sponsor, tea and coffee sponsor Bespoke private dinners: 1) Turning these events into exclusive members only dinners to decrease 'no shows' and last minute cancellation 2) Designing membership cards and providing these to all our regular attendees 3) Introducing new elements to the dinners such as tours of the venue, wine tastings etc Award ceremonies: 1) Seeking sponsorship for goodie bags, centre pieces etc I am looking for a role where creativity is key. I want to continue to grow my experience and knowledge within a company that will nurture and challenge my skills. I am looking for a company with the potential for growth in the long term, a creative environment and the opportunity to continue running my own events. I have a proven track record of customer satisfaction with exceptional feedback post event including positive feedback from colleagues. I am extremely hardworking, proactive and thorough with an upbeat, fun and energetic personality who puts 100% into everything. I believe my enthusiasm, love for research and ability to think outside the box make my events a success. I am extremely ambition and motivated, with a future goal of eventually moving into a managerial role and leading my own teams. While I work towards this goal I will always ensure I increase the success of every event I work on and ensure I continue to meet the needs of delegates and the company.

Skills

  • Fashion
  • Events
  • Excel
  • Powerpoint
  • Word
  • Delegate Management
  • Guest Management
  • Award Ceremonies
  • Bespoke
  • Conference Management

Work history

Currently

Event Coordinatior

Emap

Mar 2017
  • London, United Kingdom
  • Full Time
  •  Taking sole responsibility as well as working alongside team members to organise and execute multiple events (private dinners, forums, career fairs, congress’s and award ceremonies)  Microsoft excel proficiency- Create and maintain an Operations master spreadsheet and ensuring this is updated on a daily basis  PowerPoint proficiency- creating speaker presentation reels, creating venue sourcing proposals, creating gifting option proposals  Word proficiency- creating email templates, venue confirmation documents, staff packs et al  Regular use of mail merge for sending emails to delegates  Use of databases- knowledge of salesforce  Ensuring a high standard of customer service is met for each event  Produce onsite information including staff briefings, event schedules, exhibitor information, shipping packs, floor plans and welcome packs  Organising the printing of all design material (delegate packs, signage, banner, foam boards, floor plans, agenda)  Ensuring PO’s are raised and payments are made in a timely fashion for each event  Ensuring a timely response to all emails  Regularly updating databases  Thinking outside the box- I always try to incorporate creativity within my events if possible, previous examples include coordinating floral decorations to match clients logo, waiving room rental by adding entertainment and therefore improving client/ delegate experience and expectations, improving standard drinks reception to cheese and win evenings or cocktail evenings to offer client/ delegates a new experience, always thinking of ways to add a personal touch. Adding selfie booths, seeking goody bag sponsorship

2017

Event Assistant

Progressive Media Group Ltd. T/A Arena International Events Group

Jun 2016 - Mar 2017
  • London, United Kingdom
  • Full Time
  • Taking sole responsibility for organising and executing multiple events (private dinners, forums and award ceremonies) Budget management- ensuring a 82-84% profit is made and maintained on each event Negotiation and management of suppliers (venues, AV, catering, printing, travel, accommodation, décor) ensuring agreed budgets are adhered Venue sourcing in the UK, USA, Asia and Europe (hotels, restaurants, museums) Microsoft excel proficiency- Create and maintain an Operations master spreadsheet and ensuring this is updated on a daily basis PowerPoint proficiency- creating speaker presentation reels, creating venue sourcing and gifting option presentations to propose to clients Word proficiency- creating email templates, venue confirmation documents, staff packs etc Regular use of mail merge for sending emails to delegates Use of databases- knowledge of salesforce and cheetah Ensuring a high standard of customer service is met for each event Independent worldwide travel to execute events and represent the company Juggling multiple events- planning dinners, forums and award ceremonies concurrently Buyer liaison and management- obtaining company profiles, company logos, job descriptions and headshots to complete meeting profile and delegate pack, confirming attendance, collecting dietary information, arranging travel and accommodation if necessary, providing visa letters, ensuring buyers select meetings Supplier liaison and management- obtaining company profiles, company logos, job descriptions and headshots to complete meeting profile and delegate pack, collecting dietary information, arranging travel and accommodation if necessary, providing visa letters, ensuring meetings selections are made, ensuring all needs within the contract are met Speaker liaison and management- obtaining biographies and headshots, chasing presentations, managing expenses, collecting dietary information Client liaison and management- ensuring all contracted needs are met, assisting with arrangements of any needs outside of the contract (additional AV, shipping arrangements, sourcing gifts), securing clients desired options (venue, food, speakers), collecting dietary information, organising phone calls and site visits, ensuing the clients has a positive experience from event planning through to post event closure Use of InDesign to put together delegate packs Produce onsite information including staff briefings, event schedules, exhibitor information, shipping packs, floor plans and welcome packs Organising the printing of all design material (delegate packs, signage, banner, foam boards, floor plans, agenda) Ensuring PO’s are raised and payments are made in a timely fashion for each event Ensuring a timely response to all emails

2016

Events & PR Assistant

Oxford Fashion Studio

Jan 2016 - Oct 2016
  • Internship
  • I was put in charge of securing sponsorship for runway shows in New York, London, Paris and Oxford Fashion Week. I successfully secured large quantities of products from well-known brands including genuine leather handbags by Take Charge. I worked this role from home demonstrating my ability to work independently and manage workload effectively. I also helped in securing products for the VIP hospitality room, promoted shows via social media, negotiated with sponsors and coordinated deliveries between sponsors and venues. I worked both Oxford and London Fashion Week shows, this involved working with the team to set up the runway, prepare goody bags, set up the reception area and check in desk, prepare place cards and seat numbers and socialise with guests as a representative of the company. I was put in charge of the events team while the event coordinator was offsite which I feel demonstrates my ability to take leadership and manage a team. I also attended a number of social events like press releases and launch parties to represent the company which I feel demonstrates I have strong people skills and a professional manner.

Education

2016

Event and Hospitality Management

EventTrix

Apr 2016 - Jun 2016

2016

Diploma in Wedding Planner and Events Management

Online Academies

Jan 2016 - Mar 2016

2015

Level 3 CPD Award in Event Planning and Management

Oplex Careers

Sep 2015 - Oct 2015

2015

Midwifery

Anglia Ruskin University

Sep 2012 - Sep 2015
  • Midwifery