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I am a Manila-based freelance writer and magazine editor who moved from London to Manila in 2015. I blog about travel at Illumelation (www.illumelation.com). Within the past few years my work has appeared in The Huffington Post, Thought Catalog, The Filipino Expat, Live Magazine and Inquirer.net. I am the official UK correspondent for Philippine Daily Inquirer. In 2012, I co-founded Bake Creative (www.bake-creative.com), a startup branding boutique. I'm passionate about helping talented creatives develop their brands. My work includes content creation, web design, copywriting and PR. Working with a variety of projects and people has been inspirational; seeing dreamers turn their visions into reality, even more so. Currently I am based in Manila, working as a film festival magazine editor, journalist and project officer. Occasionally, I host awkward interviews on live TV and baffle fellow Filipinos with my English accent.
I am an Editor and Consultant at the Film Development Council of the Philippines (FDCP), a government arts body in Manila. Under FDCP, I founded SineScreen Magazine (sinescreen.com), launched in conjunction with the World Premieres Film Festival Philippines 2015 (www.wpff.ph). As Editor for SineScreen, I: oversee creative layout; write and commission feature articles; proofread and edit; market and promote; attend festivals; and watch a mind-boggling number of films. As well as organizing festivals, I am on the WPFF screening committee. I also help organize the annual International Film Conference (www.ifx.ph), and arrange monthly screenings and events at the Cinematheque Centre Manila, which is operated and sponsored by FDCP.
In 2012, I co-founded Bake Creative (www.bake-creative.com), a startup branding boutique. I'm passionate about helping talented creatives develop their brands. My work includes content creation, web design, copywriting and PR. Working with a variety of projects and people has been inspirational; seeing dreamers turn their visions into reality, even more so.
At Alcantara Consultancy I project managed the launch of ACS’s company homepage and social media spaces (alcantaraconsultancy.net). I implemented the office email and intranet database for employees to be more effectively connected in real time. I devised marketing plans to boost client walk-ins. I also designed leaflets, banners and posters for promotional use at festivals and events across the UK. I wrote articles for the immigration news blog on the website, Alcantara Consultancy News. These immigration law-based articles and content written for the company blog increased website traffic and customer conversion by 68% since launching in September 2014.
I worked closely with digital marketing software: Dreammail (email distribution client), CoreFTP (hosting client), Salesforce and Targeted Emails (list generator) specifically. Used Adobe Dreamweaver to build emails in HTML and Adobe Photoshop to edit static and animated graphics on a daily basis. I made assertive creative and editorial choices when building emails. I decided the best aesthetic layout for client emails (e.g. matching border colour to dominant logo colour) and edited copy to a polished standard as every email would be seen by up to 700,000 jobseekers. In my first month of employ, I smashed the all-time record for most keyshot emails made and coded in a day. I also created and distributed step-by-step production guides on my own initiative, which have been implemented into training sessions.
First Class Honours in English and Comparative Literature
10 GCSEs, 3 A-Levels