I am a 2017 Fashion Business and Promotion BA (Hons) graduate, during my studies I gained a pertinent mix of business skills, fashion expertise and expanded my creative spectrum. I have four years’ experience in the fashion industry and these experiences alongside my degree have driven me to pursue a career in the editorial, PR and marketing field.
PORTFOLIO:
Work history
Sales PersonOasis & Warehouse
Birmingham, United KingdomFull Time
Showroom Intern
- Paris, FranceInternship
- Working with Account Managers to assist them in preparing for and during the sales season
- General showroom maintenance and telephone coverage
- Greeting guests and assisting with beverages, lunch orders, etc.
- Checking in and out samples received from designers and press
- Assisting with the set-up and merchandising new collections in the showroom
- Processing orders and checking order confirmations
- Office organization and administration
- Coordinating projects for clients gifting, events and samples
- Occasional errands
- Updating line sheets
- Assiting selling collections
- Photographing potential looks for clients
- Dressing models
- Setting up sales appointments with buyers
- Quality control of samples
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Skills
- Sales
- Marketing
- Visual Communications
- Public Relations
- Adobe Graphics
- Event Management
- 360 Branding
- Merchadising
- Showroom Management
- Fashion Assistant
Education
BA (Hons) Fashion Business and Promotion
- Birmingham, United Kingdom
BUYING AND MERCHANDISING
- Developing a detailed range of clothing working in conjunction with high street retailer River Island within one department for either SS16 menswear or womenswear.
[ Trend Forecasting, Competitive Shops, Consumer Profiles, Critcial Paths, Flat Specification Drawings, Verbal Pitch, Range Boards, Numerical data analysis ]
DIGITAL MARKETING, BRANDING AND PR
- To select an existing brand and improve their sales through branding, digital marketing and PR by formulating a branding, digital marketing and PR strategy to boost the brand.
[ Historical Context, Market Position, Benchmarking, Porters 5 Forces, Competitors, Market Segmentation, SWOT Analysis, PESTLE ]
TREND FORECASTING
- Forecasting and evaluating 10 key drivers to establish a new MACRO trend for 2016 with Influences coming from economic, environmental, design, fashion, media and culture etc.
- To present a completely visual trend book illustrating the movement of change in a specific sector such as beauty, buying or print and digital media.
VISUAL MERCHANDISING
- Group project creating a brand new, innovative in-store visual merchandising concept in partnership with Selfridges&Co focusing on providing customers with an exciting in-store experience and driving foot-fall.
- Outcomes included a written report, a creative package displaying the VM concept and a professionally presented in-store pitch to the Selfridges manager and VM manager.
EVENTS MANAGEMENT
- Fundraising, planning and executing an event for 200 guests raising 1800 for charity. Working as part of a team my main responsibilities were producing marketing and promotional material and liaising with sponsors.
FINAL MAJOR PROJECT
- Inventing a creative and collaborative ideas sharing online destination targeting generation Z, creating a full buisness plan, 12 month marketing strategy and timeline, an interactive app and website mock-ups and a style guide.
BTEC National Diploma Fashion and Clothing
- Birmingham, United Kingdom