I can’t even begin to explain my role to my grandmother, let alone in a bio. Here goes… Art director, crazy about social, designer, illustrator, animator, feminist and a weirdo but who isn’t. Over the last 6 years, I went from just a designer working on KitKat social to moving across the globe to help launch a new brand as a senior Art Director. Over the last year, I’ve also been the head of Social for SheSays, involving myself in almost every campaign ran to create and shape a better platform for women. Recently named a Pitch SuperwomanLocked Pro Plan feature
Moved across the globe to launch a sub-brand for the agency's largest client to connect with new audiences without ever showing the product or the parent brand. Together with a multilingual team, we created everything from scratch including but not limited to: design & motion guidelines, activation events, and social & digital content for multiple campaigns. Involved in every step,I was able to play a key role to lead and bring a new brand to life.
Together with my team, we are aiming to strengthen and shape a better platform to showcase & support more women through campaigns and other always-on social content.
Bringing creative to life across mulitple brands such as Philips Global, Nestlé SMA, Boots YGS, Coke Energy, WRAP & Quickbooks. Working with a senior copywriter, we launched multiple campaigns, as well as always-on content for social.
(Worked across KITKAT Global, Nespresso, Blue Dragon, Treasury Wines and Lion Global) • Lead social creative for KITKAT • Ideate and designed always on content on a monthly basis as well as seeking out moment marketing content opportunity daily. All content were also created to be compatible for all local markets. • Growing KITKAT's Instagram account from 800 at the point I joined to half a million. • Supported the Nespresso 'We are the choices we make' social campaign Featured in: Searching For Love in F.A.B news One D takes a break in AdWeek Star wars tweet in AdWeek Fb reactions moment marketing tweet in AdWeek World Emoji Day moment marketing tweet in Drum
• Manage the placement, context, and editing of imagery across all ASOS channels • Manage photography production • Give retouching notes and liaise with retouchers • Finalise images to be ready for the Lookbook • Create post shoot documents that define placement and usage of imagery • Liaise with other departments to ensure suitability of the imagery in terms of stock levels and scheduling
Worked across Bench, Curvy Kate, Maternity Leave, Nuffield, Nikon, Gumtree & Bathroom Brands • Create engaging statics that works across all social media platforms • Pitch new ideas for future campaigns • A support for the senior designers • Created a new look & feel for Nuffield health social statics • Manage and create in-house work for MyCleverAgency • Maintain and work closing with the campaign team to understand the client's needs
(During the final year of university) • Create and design personalise card designs for the online shop (Scirbbler.com) • Upload designs onto their CMS system • Create promotional and marketing materials for their website, email marketing and affiliates • Update and provide Blog content for http://www.scribbler.com/blog/ • Maintain a close relationship with the publishers • Working in partnership with the marketing director • Merchandising the website to keep it fresh and engaging
Design for Graphic Communication
1 YR of Graphic Arts
For the One Direction Kit Kat Tweet