By day, I’m a multidisciplinary Senior Art Director. By night, a side-hustler working to create equal opportunities for women, an occasional illustrator, and gamer.
With over 9 years of experience in design, art direction, and social, I've worked across multiple local & global 360 campaigns for brands such as glo, Philips, Boots, Nestle, and more. My work has taken me around the world, from shoots in Europe to spending 18 months in Tokyo where I co-created and launched the voice for a new brand, Co:Labs.
Outside of this, I'm the Head of Social with SheSays, involving myself in every campaign to help create and shape a better platform for women, and I mentor for LWD & Kerning the Gap.
Named Creative Equals & Campaign Top 30 Future Leaders 2021
Named The Dots 100 rising stars 2021
Named Pitch superwoman 2020
Projects
- CO:LABS LIVETraffic into stores was decreasing so we came up with an idea to bring traffic back and bring the brand back to life. Using the Co:Labs platform, we launched an event series Co:Labs LIVE. An experience that brought four creators together who’d never previously met to create an event that you can’t do anywhere else. We were able to launch the project over a short, 1 month timeline, culminating in a launch film and campaign that was spread across Tokyo in digital & social.
- CO:LABS - SNS Launchglo has lost their voice in the Japanese market and was in need of a fresh injection to expand their audience. I was sent to Tokyo to help launch Co:Labs—a surrogate platform for content creators to express their art form in new way, and allowing prospective customers to see the brand in a different light. To launch the platform, I was the art director in creating new content and pairing creators/influencers to make unexpected content. Working with 18 creators, we created 9 content series makin
- Philips TeledentistryEver been to the dentist on your phone? Me neither! So when Philips brought the ‘teledentistry’ technology to their Sonicare app, explaining it was a unique challenge. To generate awareness, adoption and gain key audience learnings on social in the US, working with the media team we brought to life and tested the 3 key campaign messaging variants through the social funnel to enhance campaign performance, with further messaging variations within the conversion level. Consideration: Facebook Can
- Philips Bodygroom SocialProblem: Empower more men to start talking manscaping, by simply giving them the tool to do so Idea: Find any excuse to show off your body with the Philips Bodygroom Working closely with the media team, we created an effective social campaign that works within a targeted funnel approach.
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Projects credited in
- Mr President x She Says: This Equal Pay Day the ‘Pay Gap Pound’ proves women are being shortchangedIndependent agency Mr President has collaborated with global creative network SheSays to launch ‘The Pay Gap Pound’, a pointed campaign for this year’s Equal Pay Day. Women in the UK earn an average of 82 pence for every pound earned by men, and the Pay Gap Pound is a coin that represents that gender pay gap. A run of 100 ‘Pay Gap Pound’ coins has been minted, on first inspection they look like beautifully crafted replicas of the one pound coin, but look closer and you’ll see that these coins
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
Work history
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Head of SocialSheSays London
London, United KingdomFreelance
Together with my team, we are aiming to strengthen and shape a better platform to showcase & support more women through campaigns and other always-on social content.
Mid-Senior Art DirectorOgilvy
London, United KingdomFull Time
Bringing creative to life across mulitple brands such as Philips Global, Nestlé SMA, Boots YGS, Coke Energy, WRAP & Quickbooks. Working with a senior copywriter, we launched multiple campaigns, as well as always-on content for social.
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Skills
- Advertising
- Art Direction
- Digital Artist
- Design
- Illustration
- Illustrator
- Indesign
- Photoshop
- Social Media
- Social Content Strategy
- Social Digital Marketing
- Advertisement Branding
- Creative
- Creative Direction
- Creative Advertising
- Creative Art Direction
Education
Design for Graphic CommunicationUniversity of The Arts London (UAL)
- London, United Kingdom
Design for Graphic Communication
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Graphic ArtsWinchester School of Art, University of Southampton
- Winchester, United Kingdom
1 YR of Graphic Arts
Awards
Creative Equals: 30 Future Leaders 2021Campaign
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Top 100 Pitch SuperwomanThe Pitch Fanzine
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