About me

I am a recent graduate from London South Bank University with a first-class honours degree in marketing, advertising and digital communications. I have 3 + years of experience in marketing within various industries; fashion, finance and entertainment. Whilst in high school, I had the opportunity to obtain a certificate of Leadership at the ISM University as well as, complete a professional makeup artistry and photo retouching course, which further developed my creativity.

PostsProjectsExperienceTeam

Projects

• 1

  Hyper RealityCampaign and photoshoot production, concept visualisation, marketing data analysis, content creation and strategy.
• 1

  .:By Bread Alone:.Content creation, graphic design, social media management and strategy.

Work history

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Social Media and Email Marketing ManagerDermaestheticsClinic
Dec 2024London, United KingdomFreelance
Successfully developed and implemented tailored social media strategies, achieving a 25% increase in engagement and a 15% growth in followers within six months. Produced high-quality, visually appealing content aligned with the brand’s aesthetic, ensuring consistency across platforms such as Instagram and Facebook. Managed and executed targeted email marketing campaigns, achieving average open rates of 35% and click-through rates exceeding 8%, surpassing industry standards. Analysed social media and email marketing performance using metrics and reporting tools, providing actionable insights that improved campaign effectiveness.
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Social Media Manager.:By Bread Alone:.
Mar 2024London, United KingdomFreelance
Edited and created content for Instagram, LinkedIn, and TikTok, increasing content engagement through optimised visuals and captions tailored to platform-specific audiences. Planned and scheduled feeds across all platforms, ensuring consistent posting and engagement, achieving a 136% increase in audience reach within one month (October 2024). Supported event planning by integrating promotional content, contributing to a 10% boost in event engagement metrics. Managed brand image across digital channels, maintaining alignment with the company’s vision and voice. Collaborated with the CEO to provide performance reports and supported partnership planning, helping secure a 20% increase in collaborative engagement metrics for partnered campaigns. Key Results: Achieved a 2.5% growth in Instagram followers within two weeks through targeted strategy and optimised content. Maintained an average engagement rate of 7.5% across posts, exceeding industry benchmarks. Tools & Software: Canva Pro, Adobe Photoshop, Adobe Lightroom, Pallyy, Planoly

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Skills

• Campaign Advertising
• Content Creation
• Graphic Design
• Trend Reporting
• Email Communications
• Social Media Management
• Media Communication
• Digital Strategy
• Adobe Create Suite
• Canva

Education

Bachelor of Arts (BA) First Class Honour - Marketing with Advertising and Digital CommunicationsLondon South Bank University
Aug 2021 - Aug 2024London, United Kingdom