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I have three and a half years of experience managing press campaigns with a specialty in digital press. Key achievements include establishing the digital press department at Wasted Youth PR and working independently for two years, bringing in own clients from well-revered labels (major and independent) such as Mexican Summer, Software, Columbia Records and Kanine Records. Campaigns I have worked on include digital press for Milo Greene's debut album in 2012 for Atlantic Records US / Fierce Panda, The Brian Jonestown Massacre's album 'Revelation' and UK tour in 2014 and print and digital press for Palace for their debut EP 'Chase The Light.' I founded and co-curated a personal web project called Luvriddims. It featured on Highsnobiety and the Guardian's Blog Jam series. July 2014 saw our first IRL event in London. I was a curator for web audio-visual music channel Juice VCR, which aims to support independent artists and filmmakers and brings back the old school discovery aspect of MTV. My interests are in communications, innovation, marketing, insight and pop culture (fashion, music and film). After taking a career break, which included spending time in New York City, I am looking to get back into work. I'm currently a tw:in Insider for Trendwatching.com and am taking MOOC courses on Future Learn on branding, social media anthropology and digital marketing. I have also completed Google and IAB Europe's Digital Garage and various courses on YouTube's Creator Academy. E: meliz[dot]gokturk[at]gmail[dot]com
PLANNING AND ORGANISATION • Devised publicity plans (print and online) in line with the overall marketing plan for frontline releases • Budgeted and organised press trips; accommodation, travel, food and put together itineraries for journalist, artist and label • Attended planning meetings • Set up promo: interviews, photo shoots, live sessions and put together press itineraries, call sheets, etc. INTERPERSONAL • Maintained good relationships with labels, radio promoters, artists, managers, journalists and bloggers • Wrote and distributed press releases to relevant journalists, bloggers and editors • E-mailed weekly publicity updates to team • Attended live shows and festivals • Brought journalists to clients’ shows NEGOTIATION • Sought and pitched new business • Negotiated publicity fees • Secured press coverage for album, single, EP releases, live shows and tours DIGITAL LANDSCAPE • Established digital publicity department • Handled company’s Facebook and Twitter accounts; increased followers and engagement, also have experience in Instagram and Snapchat • Knowledge and experience of Google Analytics, Twitter Analytics, Facebook Insights • Audio and video streaming services; YouTube, VEVO, Spotify, SoundCloud, Mixcloud • Email marketing; MailChimp • Basic HTML, knowledge of CMS; WordPress, Tumblr and others ADMINISTRATION • Maintained an up to date database of press and contacts • Online diary and project management, iCal, Google Calendar, Evernote • Booked travel, couriers, expense reports, ordered stationary, greeted guests, screened phone calls and emails • Basic accounting: bookkeeping, invoicing, expense reports • Filed coverage and kept press packs up to date C L I E N T S A Recordings (Anton Newcombe’s label) - Atlantic US - Believe Digital - Big Life Management - Caroline International - Columbia - Communion - Cooking Vinyl - Essential Music & Marketing - Fiction Records - Fierce Panda - Kanine - Mexican Summer - Naïve - Nettwerk – Stranger - Software - Too Pure (Beggars) - Vector Management
• Assisted on digital press campaigns: Neneh Cherry, Rudimental and Julia Stone • Researched for artist or event campaigns • Seeded out tracks to relevant blogs • Oversaw promotional activity; interviews, sessions • Screened phone calls • Kept office and kitchen tidy • Ordered stationary • CD promo mail-outs • Assisted onsite at festivals Field Day and Apple Cart • Took minutes at meetings
Three month internship assisting the marketing, PR and events team at Dazed Group, which includes Dazed, AnOther, AnOther Man and Dazed Digital, as well as assisting on NOWNESS projects. Projects included Dazed’s 20th anniversary (cover art project at Collette, book and exhibition launch at Somerset House, anniversary party at W Hotel), the filming of Dazed TV’s ‘The Party,’ the annual Converse Emerging Artists’ Award and regional parties organised in association with River Island Tasks included: Guest list management, front of house, artist liaison, press outreach, collation of pre and post event publicity, general administrative duties