Mélodie Carré

Junior strategist/planner

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Advertising
  • Marketing PR
  • Brand Strategy
  • Data Analysis
  • Design
  • Excel
  • Final Cut Pro
  • Word
  • Marketing Communications
  • Consumer Insights
  • Creative Stragegy
  • Keynote Powerpoint
  • Warc
  • Nielsen Ad Dynamic
  • Digital Marketing Social Media

Work history

Currently

Looking for a Junior Strategist & Planner Role

Looking for a new Exciting Role

Feb 2016

2016

Work Experience

Shine Communications

Jan 2016 - Jan 2016

2015

Junior Strategist & Planner

RAPP UK

Mar 2015 - Jun 2015
  • Worked mainly on Guide Dogs for the Blind (Charity) and Paypal (Financial), supporting and reporting directly to the Senior Strategist managing these clients. - Worked on different client proposals: email and direct mail marketing campaings, brand strategy, digital, social media or mobile campaigns as well as prospecting strategies. - Market and competitor research, consumer insights and trends analysis. By using different sources and understanding the Research tools available within the agency. - Launch and management of a newsletter sent weekly to the Guide Dogs for the Blind team. Newsletter gathering all trends, new technology, recent reports and consumer insights of the industry. - Qualitative/Quantitative research projects, in partnership with the Mail Online. Management of the online questionnaires and Data analysis. - Infographic and design projetcs. Also worked on a few other clients, helping other strategists of the team: Clintons, Virgin Media, Christie's.

2014

Strategy Intern

18 Feet Rising

Feb 2014 - Mar 2014
  • Spent a few weeks helping the team on a pitch for the automotive brand SKODA.

2013

Assistant Director of Marketing

Insignia

Apr 2013 - Jul 2013
  • 3 months internship, working within the client services team, under the director of marketing supervision. Insignia is dedicated to the world of Travel, luxury and lifestyle. An enriching experience including various missions and exciting projects: - Internal communication: I was in charge of creating "The Daily News"? - Design & Content, newsletter sent to the team everyday (Tourism, Travel & Hospitality in the UAE). - Strategy development for Insignia's core divisions (ITMG, IHS): Emailers, newsletters creations, reasearch of potential customers, database creations, campaign presentations (layout, design, infography). - Research and analysis on key hotel projects (Briefs: hotel launch, awareness campaigns, mall openings...). Clients: The most luxury hotels brands in Dubai including Anantara, Jumeirah, Fairmont, Kempinski, Conrad...

2011

Marketing & Advertising Sales Assistant

Le Mensuel De Rennes, Independent News Magazine

Nov 2011 - Dec 2011
  • I've joined the commercial department for 2 months, working within a 3 people team, in charge of the magazine distribution and the sale of advertising spaces. - Partnership and sale of advertising spaces meetings with different clients, - Promotion and diffusion of the magazines (Animation and point-of-sale advertising, restocking...), - Phone prospecting and databases uptates, - Sales pitches creation, - Circulation strategy for the magazine and its supplements (Youth supplement).

2011

Communication Assistant

Cob’fm Radio

Apr 2011 - Jun 2011
  • - Execution and development of a radio program, - Partnership with the Music festival "Art Rock" in Saint-Brieuc: Street interviews, press conferences and artists interviews, liners... - Radio ads broadcasting, - Emailing, prospecting.

Education

2014

Brand Strategy (creative Brief Writing, Philosophy and Sociology of Branding, Anti-branding and Cons

SUP DE INSEEC Group

Aug 2013 - Feb 2014
  • Brand Strategy

2013

Brand Strategy, Advertising, Marketing, Communication

SUP DE INSEEC Group

Aug 2010 - Apr 2013
  • BACHELOR in Advertising, Communication and Marketing

2010

Economic and Social Sciences

High Scool in France

Aug 2007 - May 2010
  • Baccalaureat (Equivalent to the British-A Level)