I am a craft-obsessed digital product design director, who puts customers at the heart of everything that I do. It is my aim to create experiences that are as seamless as they are delightful to use. I'm a creative problem solver above all else, an expert in design systems and interaction design. As a leader, I motivate my team to collaborate effectively, creating work that showcases top quality design craft.
My experience has seen me work in agencies big and small – both in my native Chicago and here in London – winning several awards along the way. In 2018 I was named one of The Drum's '50 Under 30'.
Projects
- Mercedes-Benz A-Class LaunchRole: Creative lead Agency: Your Favourite Story Team: Krish Puri, Joe Rees, Zoltan Varga, Mike Simpson, James Green Year: 2018 With its voice-activated technology, wide touchscreen dash display and completely customisable features, the 2018 A-Class sets the bar high for entry-level luxury cars. My team at Your Favourite Story created this multi-sensory experience, connected with external LED lights and sound showers, to let customers experience powerful voice activation and customisation fea
- Vodafone IOT Design SystemRole: UI design lead Agency: The BIO Agency Team: CX: Jules Spanou & Max Crichton | Strategy: Gemma Pearce & Tom Kluge Year: 2018-2019 Our team at BIO set out to redesign Vodafone’s B2B platform for SIM management, turning it into a best-in-class experience. We turned customer research into innovation ideas and useful features, developed a new look & feel for the platform, delivering our work as a flexible design system for Vodafone to implement.
Work history
Design LeadPublicis Sapient
London, United KingdomFull Time
Leading a team of designers to move one of the UK's most popular personal banking apps even further into the future, putting customers at the centre of every experience.
Senior designerThe BIO Agency
- London, United KingdomFull Time
UI design lead on global digital transformation and innovation projects, demonstrating expertise in design systems and prototyping. Line manager and mentor, guiding team members to deliver the best work of their careers to date.
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Skills
- Web Design
- Graphic Design
- Adobe After Effects
- Art Direction
- Apps Design
- Brand Design
- Product Design
- UI Design
- UX Design
- Leadership
Education
Awards
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TechWomen100 – ShortlistedWeAreTechWomen
50 Under 30The Drum
One of 50 women working in digital recognised as innovators on The Drum's list.