Mel Patman

Mel Patman

Head of Marketing and EventsLondon, United Kingdom
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Matt Willey
JVG Studio
Laura Jordan Bambach
Mel Patman

Mel Patman

Head of Marketing and EventsLondon, United Kingdom
About me
I am a creative arts marketing and communications professional with over three years experience working in arts marketing, music promotion and events management. I am a hands-on, creative and open-minded individual with a genuine passion for organisations invested in creating opportunities for young artists and providing rich cultural experiences for audiences. I am a huge consumer of arts and culture with a love for music, visual arts and design, pursuing my passion through songwriting and performance and attending events and exhibitions throughout London.
Projects
  • Bow Arts - Crowdfunding Campaign
    Bow Arts - Crowdfunding CampaignIn 2015, I developed and implemented a marketing campaign to assist us in our crowd funding campaign to raise money for the development of new artist studios. As part of this campaign, I secured coverage in Art Monthly and Time Out and an advertising slot at Genesis Cinemas (negotiated for free as part of a reciprocal marketing campaign).
  • Bow Arts - Open Studios (Events Planning & Marketing)
    Bow Arts - Open Studios (Events Planning & Marketing)Supporting with the planning and management of Bow Arts' Open Studios, an annual event showcasing the work of over 150 artists.
  • Bow Arts - Website Design & Content Management
    Bow Arts - Website Design & Content ManagementIn summer 2014 I oversaw the redevelopment of Bow Arts' website. I assisted with the design and development of an improved, user friendly and vibrant website.
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Projects credited in
  • Research on business models of creative freelancers
    Research on business models of creative freelancersAre you a freelancer living and/or working in the Coventry city region, London Borough of Waltham Forest or the County of Northumberland? Is so, we'd love to invite you to contribute to an important research study that we are running in partnership with Coventry University and the Warwick Institute of Employment Research. First step is to complete this very short survey.... https://www.smartsurvey.co.uk/s/CreativeFreelancers/
Work history
    Marketing & Communications Assistant
    Bow Arts is an arts education charity that provides creative workspace for artists, an education programme and an art gallery. Working cross­departmentally, I am responsible for building Bow Arts’ brand and reputation and developing audiences through online and offline marketing; content management; media relations and internal and external communications. This includes: - Supporting with development and delivery of a diverse range of online and offline marketing campaigns - Creating engaging content and copy for press releases, digital, web and social media - Supporting with the delivery of a digital crowdfunding campaign - Building and maintaining relationships with press, responding to requests and managing press archive - Liaising with designers and partners to collate a range of marketing materials - Assisting in management of press nights and events, managing online bookings, creating e­invites, managing guest lists and coordinating volunteers. -Management of print deadlines and adhering to strict marketing budgets for display advertising and marketing materials - Producing and feeding back web analytics, sales updates and quarterly digital reports - Content management and technical support for three Bow Arts websites - Providing front of house support in reception and ensuring front of house marketing is up to date
    Freelance Creative Producer
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    Freelance events promoter running a monthly LGBT live music and arts event at the Royal Vauxhall Tavern. I was responsible for the organisation and marketing of this event and was the point of contact for artist liaison and customer wellbeing. This included: ? Delivering online marketing campaigns specific to the LGBT community and music audiences ? Producing offline marketing materials, flyering and attending networking opportunities ? Co­ordinating online bookings and responding to customer enquiries ? Budget management and employing DJs and sound engineers ? Researching and identifying emerging bands, artist booking and artist wellbeing
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Skills
  • Digital Media
  • Marketing PR
  • Events PR
  • Social Media Marketing
  • Communications
  • Volunteer Supervisor
  • Research and Development
  • Events Management
  • Audience Development
  • Digital Analytics
  • Web Design Development
  • Kickstarter
  • Press Campaign Development
  • Content Copywriting
  • Social Media Content Management
Education
    us(hons) BM1:1 Commercial Music Performance
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    BMus (Hons) First Class Honours Focussing substantially on marketing my own and other’s music as a commercial product, I developed a thorough knowledge of music marketing. I gained a distinction in music business ?? and songwriting and developed a strong passion for understanding audience development and demographics. I also studied group composition, semiotics and performance.
    9 A*-c Gcse’s
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    A - English Literature, A - English Language, A - Music, A* - Drama, A* - Religious Studies, C - Double Science, C - Mathematics and C - Spanish
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