Melody Patman

Marketing and Communications Assistant

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  • LocationLondon, United Kingdom

Projects

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About me

 

I am a creative arts marketing and communications professional with over three years experience working in arts marketing, music promotion and events management. I am a hands-on, creative and open-minded individual with a genuine passion for organisations invested in creating opportunities for young artists and providing rich cultural experiences for audiences. I am a huge consumer of arts and culture with a love for music, visual arts and design, pursuing my passion through songwriting and performance and attending events and exhibitions throughout London.

Skills

 

  • Digital Media
  • Marketing PR
  • Events PR
  • Social Media Marketing
  • Communications
  • Volunteer Supervisor
  • Research and Development
  • Events Management
  • Audience Development
  • Digital Analytics
  • Web Design Development
  • Kickstarter
  • Press Campaign Development
  • Content Copywriting
  • Social Media Content Management

Work history

Currently

Marketing & Communications Assistant

Bow Arts Trust

Mar 2014
  • Bow Arts is an arts education charity that provides creative workspace for artists, an education programme and an art gallery. Working cross­departmentally, I am responsible for building Bow Arts’ brand and reputation and developing audiences through online and offline marketing; content management; media relations and internal and external communications. This includes: - Supporting with development and delivery of a diverse range of online and offline marketing campaigns - Creating engaging content and copy for press releases, digital, web and social media - Supporting with the delivery of a digital crowdfunding campaign - Building and maintaining relationships with press, responding to requests and managing press archive - Liaising with designers and partners to collate a range of marketing materials - Assisting in management of press nights and events, managing online bookings, creating e­invites, managing guest lists and coordinating volunteers. -Management of print deadlines and adhering to strict marketing budgets for display advertising and marketing materials - Producing and feeding back web analytics, sales updates and quarterly digital reports - Content management and technical support for three Bow Arts websites - Providing front of house support in reception and ensuring front of house marketing is up to date

2014

Freelance Creative Producer

Royal Vauxhall Tavern

May 2013 - Feb 2014
  • Freelance events promoter running a monthly LGBT live music and arts event at the Royal Vauxhall Tavern. I was responsible for the organisation and marketing of this event and was the point of contact for artist liaison and customer wellbeing. This included: ? Delivering online marketing campaigns specific to the LGBT community and music audiences ? Producing offline marketing materials, flyering and attending networking opportunities ? Co­ordinating online bookings and responding to customer enquiries ? Budget management and employing DJs and sound engineers ? Researching and identifying emerging bands, artist booking and artist wellbeing

2014

Freelance Band Manager

Battle Of You

Jan 2010 - Jan 2014
  • Working as a freelance band manager, I was responsible for developing the band’s brand and reputation; audience development; social media content management; events marketing; organisation of tours and events; developing relationships with blogs, venues and industry; securing radio and video distribution and producing and selling merchandise.

2013

Events Manager

Care UK

Jun 2012 - Jan 2013
  • Events manager responsible for the management of a team of 5 events co­ordinators. Main duties included the planning and implementation of a programme of music, arts and health events; marketing events to family and local community; staff supervision; working within a strict budget and building relationships with press, local government and arts organisations.

2011

Volunteer Radio Host

Smoke Radio

Sep 2010 - Oct 2011
  • Volunteering for Smoke Radio, I assisted with the production of a show focussing on London bands that would appeal to an audience of arts students. My main duties included playlist creation; scriptwriting; hosting and marketing via social media and offline marketing.

2009

Live Music Promoter

Johnny and Clyde Promotions

Jun 2007 - Sep 2009
  • In order to save for University, I founded a live music events company. I learnt how to work to deadlines, develop online offline marketing strategies and gained key organisational skills needed in the work place. I also took full responsibility for finances, learning the bare bones of profit, loss and financial management. The skills gained shaped my passion and focus for a career in arts marketing.

Education

2015

us(hons) BM1:1 Commercial Music Performance

University of Westminster

Nov 2015 - Nov 2015
  • BMus (Hons) First Class Honours Focussing substantially on marketing my own and other’s music as a commercial product, I developed a thorough knowledge of music marketing. I gained a distinction in music business ?? and songwriting and developed a strong passion for understanding audience development and demographics. I also studied group composition, semiotics and performance.

2015

9 A*-c Gcse’s

Southend High School for Girls

Nov 2015 - Nov 2015
  • A - English Literature, A - English Language, A - Music, A* - Drama, A* - Religious Studies, C - Double Science, C - Mathematics and C - Spanish

2009

Distinction) BTEC Music

South East Essex College

Aug 2007 - Jun 2009
  • Music Business, Performance, Musicology and Composition