Projects
- Balancing identity and unity: Simplifying the complexities of three distinct brands into a scalable multi-brand design system.BlackRock is one of the world's largest asset management firms, owning both iShares, its prominent ETF product line, and Aladdin, a leading risk management platform. Joining ustwo gave me the opportunity to contribute to a long-standing collaboration with BlackRock, where the main goal was to build a scalable multi-brand design system that unified the three brands, each maintaining its own individual design system. My team laid the groundwork for integrating BlackRock, iShares, and eventually
- Levelling up the mobile experience and setting up a scalable component library for the UK’s most successful prize program.McDonald’s and TMS (The Marketing Store) introduced Double Peel in 2022 and this year they repeated the offer. TMS developed the McDonald’s Monopoly Double Peel campaign strategy, game mechanic, visual identity, packaging, digital gameplay and language, including the campaign strapline ‘PEEL on pack, then PEEL in app’. I worked collaboratively with the UX Designer, the Marketing Department and the external CRM Agency. The aim was to create and build a wider-reaching, longer-term, more immersiv
- Supporting Abu Dhabi’s digital transformation with a new website experience, and a scalable design system for increased government performance.Department of Health - Abu Dhabi is the regulative body of the Healthcare Sector in the Emirate of Abu Dhabi. Upon joining Brunswick Group’s design team, they had already collaborated with the Abu Dhabi Government, delivering services and building ecosystems for the ADG website. Brunswick’s plan to upgrade the existing ADG applications was to create a new website experience and visual language, that represents the Department of Health as a modern and pioneering health authority. I helped the
- Rebuilding the design foundations and user interface for a one-stop shop platform for M&S Food and their suppliers.Marks & Spencer, the British multinational retailer, approached W12 Studios with the ambition to revisit the existing Trade Supplier Portal in order to improve communication not only with suppliers but also internally. This project kicked off 6 months prior to me joining, so my new team at W12 Studios had already define the vision phase. They did a great job collating existing research and data, building a use case library, identifying a set of key personas and mapping wireframes. A basic desi
- Creating a dynamic website and a scalable design language for a global provider of business management software, payments and value-added services.Xplor Technologies is the first global platform integrating SaaS, payments and commerce-accelerating technologies to help businesses succeed. They offer software solutions in fast-growing ‘everyday life’ verticals: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services – and a global, cloud-based payments processing platform. Saffron completed a full rebrand for Xplor with a strong new identity. I joined the design team with a request to position Xplor as a market lead
- Redesigning the most comprehensive Linux enterprise subscription.Ubuntu Advantage is the most comprehensive Linux enterprise subscription. UA Infra covers all aspects of open infrastructure. UA Apps expands security updates for the universe of open source and UA Desktop provides all-in-one coverage for desktop machines. The existing UA subscription journey wasn’t meeting their customers’ needs, nor was it conveying the company’s tech-driven approach effectively. A more cohesive experience across the journey with a focus on UX copy and visuals was needed to c
Projects credited in
- Hostmaker Brand Evolution I - From a mascot-centric identity to a strong and scalable brandTo evolve alongside our stakeholders and the business needs, and although we really love our Sir P John mascot, we needed to go beyond our mascot-centric brand and update it to a more approachable, relatable and reachable brand. To do so, we redefined our brand essence and rethink the core brand elements that make our brand stand out and recognisable.1
- Hostmaker Dashboard - Creating a flexible onboarding platformReverse-engineer Hostmaker Onboarding process, rethink it as a better experience for their players (clients and employees) and create a new journey, thanks to an optimized platform.3
- Hostmaker Modular Landing PagesThe goal was to create a versatile modular system that would allow the marketing team to plan the landing pages they need for each campaign, with responsive modules designed for each case. This modular system would require minimum effort from production and faster delivery times.2
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Work history
UX / UI DesignerThe Marketing Store
London, United KingdomFreelance
Influence and interpret the team's product vision.
Set and maintain a high-quality benchmark across the UI design supporting the art direction.
Develop, maintain, and promote the use of design systems adoption.
B
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UX / UI DesignerBrunswick Group
- London, United KingdomFreelance
Work closely with the client, colleagues, and external parties to understand and interpret requirements.
Make sure that the designs are implemented, and delivered to the highest level.
Create and maintain the design system, and provide guidance to help developers implement the components.
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Skills
- Advertising
- Sketch
- UI Design
- UX Design
- Visual Design
- Branding Design
- Invision
- Graphic Design
- Marketing Campaigns
- Adobe