About me

I am a Website Executive living in Hackney, London. Originally from America, I moved over to England at the age of 18 to study. From there I have taken a digital route, where in my current role I manage the website, creation of content and imagery, optimization, day-to-day enhancements, long term website projects, wire-frame creations and offsite website agency management. I also manage the Email marketing campaigns working with our content editor to create email marketing campaigns for our various events and awards. I finally am the technical moderator for our webinars in which we run four monthly. I like to class myself as the go-to girl for any digital production needs. Aside from that in my spare time, I am a freelance writer contributing to various online lifestyle publications.

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Projects

• 1

  Relaunch of everywoman websiteThe everywoman website is under my ownership. Within in falls different sections - events and awards (open to the public), articles and videos (which some are closed off for members only), workbooks (closed content), webinars (closed content), everywomanClub website (for senior women in business), corporate pages and about us pages. The content from the articles are sourced on a freelance basis by our Head of Digital and myself and then I design and format all of the articles. As well as upload
• London's Largest BakesaleMarch 8 2014, or International Women’s Day, I organised London’s Largest Bake Sale with all proceeds going to Refuge Charity. At the end of the day we raised a whopping £1500.00. The idea behind it was to have various famous bakeries in and around London donate their baked goods and people would buy the cake feeling good about putting a bit of additional sugar and fat in their bodies. Some of the bakeries I got on board included Rita’s, Lola’s cupcakes, E5 Bakehouse, Meringue Girls, The Yummy Yank, Bad Brownie, Kookie Bakes, Pearl and Groove and many more. I arranged DJs to play on the day and a special ‘pink cocktail’ served where proceeds also went to charity. It was hosted at the Old Queen’s head on Essex road. As well as this, I designed and printed flyers, had press releases created and sent out and was featured in various press including Emerald Street (seen above), and had a huge following on social media (see Nigella Lawson’s tweet). It really was a great success for a wonderful cause.
• Freelance writerI work as a freelance writer in my spare time contributing in the lifestyle area. The publications I have contributed to include BBM live, LDN Fashion, West London Living, Designmynight, Running in Heels, Barchick and I also have my own Huffington Post blog which recently saw me on the BBC news talking about the weather, following on a blog post about how English people cope in hot weather.

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Work history

Website Executive
Sep 2010
Responsible to the Head of Digital. everywoman is an online network of women consisting of more than 40,000 members and also plays host to various award programmes and conferences around the London area. Starting in the company as Marketing Assistant and quickly working my way up to Web and Marketing Coordinator and finally being promoted to Web Executive, I am now ready to take the next challenge in my digital career. Key Responsibilities: • Creating and distributing e-campaigns to a network of 40,000+ people – create template (source freelancer), edit template (using HTML), export data, segment data (A/B testing), report results (open/click through rates/unsubscribes/bounces) • Management of the everywoman website - create, manage and distribute content planner, source and work with external stakeholders to populate website in timely fashion, upload content on website (Drupal/HTML proficient), create all events and awards onto website in timely fashion, work with ops team to ensure all website deadlines are met, image sourcing, report results via Google Analytics, create SEO keywords, optimise everywoman website, manage external web development agency ensuring all deadlines are met • Managing social media channels – promoting key events, live and event blogging tweeting, using Hubspot as a source to track followers/retweets/growth, set up everywoman Instagram, create landing pages for sales teams for data capture, using Twitter, Facebook, Linkedin • Manage the production of online seminars – Create webinars to an audience of 500 users, 4x month. Oversee management of this with trainer to deliver, create dates, promote via e-comms and social media, and create presentation and air on the day using IT skills, followed by editing recorded seminar and publishing on web. • Budget Management – working with Head of Digital to ensure we work within the digital budget on a monthly basis keeping external supplier costs to a minimum. Key Achievements: • Worked with Marketing Director to launch the new everywoman.com website with help of our external web development agency – from planning stage to implementation. • Introducing everywoman to Eventbrite to increase sales for our online events meaning encouraging individual ticket sales. • Key candidate in strengthening our social media campaign by increasing number of followers on Twitter, Facebook and LinkedIn to an additional 10% in 2013 – 11,000 twitter followers. • Increasing the open rate and click through rate in our e-marketing campaigns from 19% to 28% of our 40,000 members using segmented data. • Completely restyling the everywoman Award and Events pages using HTML coding, video, GIFs and flipbooks. • Sourcing and launching two new digital platforms including Bright Talk for our webinars and Pure360 for our digital communications. Upon working with the designer to send out first responsive email recently we had an open rate of 21%.
Marketing Executive
Feb 2010 - Sep 2010
Epic Gym was an upmarket kickboxing studio in Notting Hill, where I worked as Marketing Executive which entitled me to use my own initiative to build a client base in the gym. Key Responsibilities: • Building cross-promotions with like-minded businesses • Creating, editing and proofing press releases, building relationships with local press • Working within a budget to create marketing materials Key Achievements: • Increasing the number of key relationships built within the community • Creating monthly newsletter for our members • Working closely with relevant websites to distribute our product at a low cost

Skills

• Events
• Marketing PR
• Websites
• Drupal
• Email Marketing
• Html
• Production
• Photoshop
• Email Marketing Design
• Hubspot
• Webinars
• Editing Proofreading
• Image Sourcing
• Social Digital Marketing
• Survey Monkey

Education

BA(Hons) Public Relations
Jul 2004 - May 2007