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I am a Website Executive living in Hackney, London. Originally from America, I moved over to England at the age of 18 to study. From there I have taken a digital route, where in my current role I manage the website, creation of content and imagery, optimization, day-to-day enhancements, long term website projects, wire-frame creations and offsite website agency management. I also manage the Email marketing campaigns working with our content editor to create email marketing campaigns for our various events and awards. I finally am the technical moderator for our webinars in which we run four monthly. I like to class myself as the go-to girl for any digital production needs. Aside from that in my spare time, I am a freelance writer contributing to various online lifestyle publications.
Responsible to the Head of Digital. everywoman is an online network of women consisting of more than 40,000 members and also plays host to various award programmes and conferences around the London area. Starting in the company as Marketing Assistant and quickly working my way up to Web and Marketing Coordinator and finally being promoted to Web Executive, I am now ready to take the next challenge in my digital career. Key Responsibilities: • Creating and distributing e-campaigns to a network of 40,000+ people – create template (source freelancer), edit template (using HTML), export data, segment data (A/B testing), report results (open/click through rates/unsubscribes/bounces) • Management of the everywoman website - create, manage and distribute content planner, source and work with external stakeholders to populate website in timely fashion, upload content on website (Drupal/HTML proficient), create all events and awards onto website in timely fashion, work with ops team to ensure all website deadlines are met, image sourcing, report results via Google Analytics, create SEO keywords, optimise everywoman website, manage external web development agency ensuring all deadlines are met • Managing social media channels – promoting key events, live and event blogging tweeting, using Hubspot as a source to track followers/retweets/growth, set up everywoman Instagram, create landing pages for sales teams for data capture, using Twitter, Facebook, Linkedin • Manage the production of online seminars – Create webinars to an audience of 500 users, 4x month. Oversee management of this with trainer to deliver, create dates, promote via e-comms and social media, and create presentation and air on the day using IT skills, followed by editing recorded seminar and publishing on web. • Budget Management – working with Head of Digital to ensure we work within the digital budget on a monthly basis keeping external supplier costs to a minimum. Key Achievements: • Worked with Marketing Director to launch the new everywoman.com website with help of our external web development agency – from planning stage to implementation. • Introducing everywoman to Eventbrite to increase sales for our online events meaning encouraging individual ticket sales. • Key candidate in strengthening our social media campaign by increasing number of followers on Twitter, Facebook and LinkedIn to an additional 10% in 2013 – 11,000 twitter followers. • Increasing the open rate and click through rate in our e-marketing campaigns from 19% to 28% of our 40,000 members using segmented data. • Completely restyling the everywoman Award and Events pages using HTML coding, video, GIFs and flipbooks. • Sourcing and launching two new digital platforms including Bright Talk for our webinars and Pure360 for our digital communications. Upon working with the designer to send out first responsive email recently we had an open rate of 21%.
Epic Gym was an upmarket kickboxing studio in Notting Hill, where I worked as Marketing Executive which entitled me to use my own initiative to build a client base in the gym. Key Responsibilities: • Building cross-promotions with like-minded businesses • Creating, editing and proofing press releases, building relationships with local press • Working within a budget to create marketing materials Key Achievements: • Increasing the number of key relationships built within the community • Creating monthly newsletter for our members • Working closely with relevant websites to distribute our product at a low cost