meryl singleton
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meryl singleton

Creative Director and Strategist @ Small FryLondon, United Kingdom
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meryl singleton
Available

meryl singleton

Creative Director and Strategist @ Small FryLondon, United Kingdom
About me
I've worked both client-side and consulted for some of the fastest-growing brands in the food and beverage industry, building their online presence through creative social media strategy, content and community. With a degree in Visual Communications and a certificate from Google Squared Online in Digital Marketing, I currently offer a range of freelance and consulting work including: • SOCIAL MEDIA STRATEGY • CREATIVE DIRECTION • COPYWRITING • PRODUCTION MANAGEMENT Brands I've worked with: Ugly Drinks, HelloFresh, itsu, Vita Coco, Linda McCartney Foods, Three Spirit Drinks, MOB Kitchen, Numan, allplants, Edgard & Cooper, PROPERCORN, Honest Brew, Moju Drinks.
Projects
  • Numan - Men's Health Social Media Launch Strategy
    Numan - Men's Health Social Media Launch StrategyProduced the first three months of content for a new men's health and pharmaceuticals brand.
  • Edgard & Cooper - Social Media Strategy and Execution - Creative Direction
    Edgard & Cooper - Social Media Strategy and Execution - Creative DirectionWith the rebrand of Edgard & Cooper, I was tasked with conceptualising the creative direction for social media platforms as well as full scale producing and execution of content for all channels globally. Growing the Instagram from 2k - over 15k in 10 months.
  • Ugly Drinks UK - Social Media Content Strategy & Creation
    Ugly Drinks UK - Social Media Content Strategy & CreationWorking alongside the internal Ugly Drinks team to create a social media strategy that focuses on cultural relevance, lifestyle and community. Producing quarterly content shoots with photographer Lauren Maccabee to produce fun, urban lifestyle content of the product in use. Conceptualising and creating memes, graphics and other culturally relevant assets for monthly content plans. Scheduling and copywriting all content for social: IG, FB, TW.
Projects credited in
  • Pubjamas for Camden Town Brewery
    Pubjamas for Camden Town Brewery
Work history
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    Social Media and Content Consultant + ProducerSelf Employed
    London, United KingdomFreelance
    Social media consultation, strategy development and execution for a number of high profile brands. - @lindamccartneyfoods - @uglydrinks_uk - @edgardcooper - @itsuofficial - @mobkitchenuk - @mojudrinks - @threespiritdrinks
    HelloFresh logo
    HelloFresh logo
    Content Marketing ManagerHelloFresh
     - London, United KingdomFull Time
    - Leading the content strategy for HelloFresh UK across all marketing platforms to create positive and meaningful engagements with the customer and online audience. - Using creative content marketing tactics to establish HelloFresh as a leading online source for food, health and lifestyle content. - Conceptualising, creating and commissioning all content, working with global stakeholders and studios as well as external production agencies. - Managing the Social Media Executive, ensuring a strong social media strategy is defined and executed across Facebook, Twitter, Instagram, Pinterest and Youtube. - Leading the SEO strategy alongside global stakeholders. Combining creative content marketing ideas with SEO tactics to increase the HelloFresh domain ranking. Managing an external outreach agency for ongoing link building as well as quarterly campaigns. - Writing copy for all marketing touchpoints, leading tests across communications to see an uplift in conversions across CRM, Direct Mail and Paid Social channels
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Skills
  • Content Producing
  • Content Marketing
  • Content Management
  • Social Media Management
  • Marketing
  • Social Media Marketing
  • Copywriting
  • Content Consultant
  • Social Media
  • Producing
Education
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    L
    (BA hons) Graphic DesignLoughborough University School of Art & Design
    Loughborough, United Kingdom