Creative, methodical and extremely ambitious. I'm looking to grow within a creative company/agency from the ground up, learning and defining my expertise. I am extremely interested in the journey of brand development, I have a passion for evolving ideas and seeing projects through to the end, being apart of the creative and delivering process.
- Youth insight for brand development, targeting specific demographics - Project development, giving supporting information for long-term strategies - Market research: Interaction with consumers, products and environments, analysing the productivity of a store or a concept within a brand in order to improve or build on ideas around that focus area. - Face to face interaction with clients and consumers 2015 Vodafone Music Connectivity Project Nike Consumer Insights Project 2014 Nike Women’s Running Market Research Project AWLab Store Optimisation Project
This role revolved around reaching deadlines and understanding client needs. As advertising is such a fast paced world I had come to understand how incremental reaching deadlines and achieving targets really is. As part of the iris Potential scheme I was placed into a team to work on a client facing account with a number of roles including: Supporting management on BTL and ATL Campaign deliverables for digital, press and TVC. Beyond face to face interaction with the client, my role revolved around managing briefs and delivering projects to meet the needs of the wider public. Client services was multifaceted and highly pressured, it has given me a new outlook and structure in the working environment, I feel I have learnt how to manage and prioritise my work and have found the whole experience extremely beneficial to my growth in the advertising world. Within this position I found great passion and pride delivering creative briefs with a team. I am keen to explore the creative aspect to advertising now that I have gone down the Accounts path, I am working on smaller projects outside of the office more aligned with creative copywriting and seek a new adventure in this line of work.